Bushnell Corporation
 | |
| Company type | Private Subsidiary[1] |
|---|---|
| Industry | Imaging |
| Founded | Japan (1948) |
| Founder | David P. Bushnell |
| Headquarters | Simmons Outdoor Corporation-Thomasville, GA HQ & all other subsidiaries-Overland Park, KS, 9200 Cody Street, Overland Park, Kansas 66214-1734 , |
Number of locations | 2 |
Area served | Worldwide |
Key people | Joe Messner, President & CEO David Broadbent, CFO |
| Products | binoculars, telescopes,firearm scopes, flashlights, GPS devices, holographic gun sights, sunglasses, laser rangefinders, night vision devices, speed gun, spotting scopes, trail cameras, Travel Tunes, WeatherFX |
| Revenue | $64.9M USD |
| Owner | MidOcean Partners |
Number of employees | 1005 |
| Parent | 560 Companies |
| Subsidiaries | Bollé Performance Eyewear Browning Sports Optics Serengeti Eyewear Simmons Outdoor Corporation Tasco |
| Website | bushnellperformanceoptics.com |
Bushnell Corporation, also known as Bushnell and Bushnell Outdoor Products is an American company specializing in optics and imaging. Its products include binoculars, spotting scopes, telescopes, night vision equipment, GPS devices, laser rangefinders, riflescopes, holographic gun sights, and other high-end optical equipment. The company also sells Bollé Performance Eyewear ski goggles and sunglasses (which includes the H20 Optix sunglasses brand), and Serengeti Eyewear all-purpose sunglasses. It was founded in 1948 by David P. Bushnell, during his time in Allied occupied Japan.
Bushnell's mission statement at their main web site[2] is:
"To develop and market superior optical products that enhance the experience of outdoor and sports enthusiasts"
Brands
Bushnell Outdoor Products[3] is the parent company of these brands:
- Blackwater Gear[4]
- Bollé Performance Eyewear[5]
- Browning Sports Optics[6]
- Bushnell
- Bushnell Golf[7]
- Butler Creek[8]
- Hoppe’s[9]
- Serengeti[10]
- Simmons Outdoor Corporation[11]
- Stoney Point[12]
- Tasco[13]
- Uncle Mike’s[14]
- Uncle Mikes Law Enforcement[15]
Bushnell also has licensing agreements with Bausch & Lomb and Browning Arms Company. Bushnell is owned by MidOcean Partners, a private equity firm that acquired the company in a leveraged recapitalization in 2007. Previously, the company had been owned by Wind Point Partners[16], another private equity firm, which had acquired Bushnell in 1999[17]. In June 2008, Bushnell acquired the assets of Simmons Outdoor Corporation, a manufacturer of lower-priced optical products.
Products
Optics
- Rifle scopes - Bushnell has a variety of rifle scopes and won an Editors Choice award in 2007 for their Elite 4200 6-24x40 scope from Outdoor Life magazine.[18][19]
- Binoculars - Bushnell makes a wide variety of binoculars and was awarded the Best Buy award from Outdoor Life magazine in 2005 for their Browning Sports optics binoculars and in 2006 for their Legend binoculars.[20][21]
- Microscopes
- Telescopes
- Night Vision
- Holosight is a holographic firearms sight that gives an illuminated crosshair that appears to be in front of the gun without using any project light, for example as laser sights do.[22][23][24][25]
- Simmons Optics, a line of rifle scopes, binoculars, and other optical products.[26][27]
Outdoor
Bushnell produces WeatherFX personal weather stations called the FX3, FX5, and FX7 for hikers, campers, and others who can use it to keep informed of potentially hazardous weather issues while away from home.[28]
Two GPS products were created by Bushnell in 2006 that are the first GPS devices to allow the use of aerial and satellite imagery to be integrated into the display.[29] They also have integrated XM radio to provide real-time weather data and can overlay weather maps and weather radar info.[30][31] In 2007 the Onix 400 GPS unit won the "Best of the Best" award from Field & Stream Magazine. [32][33]
References
- ^ OneSource Business Browser (subscription required)
- ^ "About Us"
- ^ Bushnell Performance Optics
- ^ Blackwater Gear: A PREreview
- ^ Bollé Performance Eyewear
- ^ Browning Sports Optics
- ^ Bushnell Golf
- ^ Butler Creek
- ^ Hoppe’s
- ^ >Serengeti Eyewear
- ^ Simmons Optics
- ^ Stoney Point
- ^ Tasco
- ^ Uncle Mike’s
- ^ Uncle Mikes Law Enforcement
- ^ Wind Point Partners
- ^ Press release: MidOcean Partners and Management Announce Acquisition Of Bushnell Outdoor Products, Inc. from Wind Point Partners
- ^ Bushnell Optics Recognized For Excellence, Value By Outdoor Life Magazine Outdoor Wire Newsletter, April 18, 2007
- ^ Elite 4200 6-24x40 Earns Editor's Choice Award From Outdoor Life Magazine at Bushnell web site
- ^ "Outdoor Life 2006 Best Buy Award" at Bushnell web site
- ^ Outdoor Wire Newsletter April 18, 2007
- ^ Holosight at Bushnell web site
- ^ The Bushnell HOLOsight: It's Not Just for Handguns Anymore! By Russell E. Taylor, SniperCountry, 1999
- ^ Holo Gets Smaller and Lighter for Rimfires - Bushnell HoloSight for guns by Clair Rees, Guns Magazine, May 2000
- ^ Bushnell Holosight II by Charles E. Petty, American Handgunner, September 2000
- ^ Meade Instruments Announces Sale of Simmons Brand Retrieved June 14, 2008
- ^ Meade Instruments sells Simmons brand, assets Rettrived June 13, 2008
- ^ "New in equipment: WeatherFX stations" in Pittsburgh Tribune-Review, October 28, 2007
- ^ "Bushnell looks to find a place in the crowded GPS market" by Charlie Anderson, Kansas City Business Journal, December 1, 2006
- ^ More on Bushnell ONIX 400 at Navigadget February 23, 2007
- ^ Bushnell ONIX 400 CR at GPSreview.net
- ^ New ONIX 400 GPS Receives “Best of the Best” Award From Editors At Field & Stream Magazine
- ^ Outdoor Wire Newsletter August 16, 2007