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Pommac

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Two Finns enjoying a bottle of Pommac

Most people believe that Pommac is a Swedish. But actually it was developed in Kellaskoski, Finland in 1914. After the First World War lit up, the government of Finland banned alcohol. To keep his brewery business running Anders Lindahl had to develop a non-alcoholic replacement. Pommac is acarbonated soft drink made of fruits and berries and matured in oak barrels for 3 months. The name comes from "Pommery", referring to Champagne, and Cognac, as it is matured on oak barrels like wine.[1] The recipe is kept a secret.

In 1919, after his best efforts to keep his brewery running he moved toStockholm, Sweden as a failed businessman, and founded Fructus Fabriker and began to make Pommac. The recipe was made by a Finland-Swedish inventor. The drink was made for the upper classes as an alcohol free substitute for wine.

Dr Pepper distributed a formulation of it in the US as a diet drink from 1963 to 1969 in six-and-a-half- and ten-ounce bottles. It took a while for people to become accustomed to the taste, so sales were slow. When sales remained stagnant after six years, and its sweetener, sodium cyclamate, was banned, Dr Pepper discontinued the product.

Pommac is also served as a non-alcoholic champagne alternative for car drivers and other non-drinkers in festive occasions.

In late 2004, Carlsberg in Denmark announced that they were going to cease production of Pommac due to economical reasons. However, after overwhelming public demand (including a petition tallying over 50,000 signatures) was raised in response, the company decided to keep marketing Pommac.

References

  1. ^ [1]