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Vanity URL

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This is an old revision of this page, as edited by 8.4.8.12 (talk) at 17:47, 10 September 2009. The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

A vanity URL is a domain name, created to point to something to which it is related and indicated in the name of the URL. In many cases this is done by a company to point to a specific product or advertising campaign microsite. In theory, vanity URLs are creatively linked to something making them easier to remember than a more random link.

There are shortening URL tools that allow for vanity URLs. One example is http://Cli.gs

Examples of vanity URLs used by brands and locations:

  • HSBC "Local" Ads: yourpointofview.com (on airport jetways)
  • General Electric (GE) Ecomagination Campaign (www.ecomangination.com)
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