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Rogue Ales

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Rogue Ales
Rogue Ales Distillery & Public House in Portland.
LocationUnited States Oregon Newport, Oregon
Opened1988
Owned byJack Joyce, Rob Strasser, and Bob Woodell (independent)
Active beers
Name Type
American Amber Ale Amber ale
Brutal Bitter Ale Extra special bitter
Chipotle Ale Spiced beer
Chocolate Stout American stout
Dead Guy Ale Maibock
Hazelnut BrownNectar American brown ale
I2PA Double IPA
Imperial Stout Imperial stout
Mocha Porter Porter
Shakespeare Stout American stout
Smoke Ale Smoked beer

Rogue Ales is an American craft brewery founded in 1988 in Ashland, Oregon. The following year the company opened their second brewpub in Newport, Oregon where they are now headquartered. They operate brewpubs in Oregon, Washington and San Francisco, California. Rogue exports throughout the US and internationally. Rogue Ales have been described as "invariably fun and full flavored".[1][2]

The company has also expanded into distilling as well, with micro distilleries in Newport and Portland.

History and manifesto

The story of how Rogue came to be headquartered in an Oregon coastal fishing town is documented in an interview with CEO Jack Joyce. Joyce recalls visiting Newport at the suggestion of a partner (then director of the Port of Portland) who was acquainted with the Port of Newport director Mo Niemi, (owner of Mo's restaurant chain, long recognized as an "Oregon institution", Mo was as well known for her generous spirit as for her world famous clam chowder[3]) who was interested in operating a brewpub on the Newport waterfont in a property her family owned. Although Joyce, (who was stuck in town for four days due to a rare snowstorm on the coast) was initially skeptical about running a full fledged brewery Niemi managed to convince him that it was workable, and in spite of some unusual clauses in the lease agreement he agreed[a]. Niemi also encouraged the company to give back to the local community saying "If you're lucky enough not to go broke, feed the fishermen."[4] Although now deceased, Mo's legacy lives on at Rogue, her likeness graces the Half-e-weizen bottle (originally Mo's Ale and now MoM Ale).

File:Half-E-Weizen.png
Mo Niemi

Joyce has described the companies goals as "We try to do four things - keep making great product, keep trying to make our packaging great, keep trying to integrate ourselves in our communities, and keep creating unique thunder (in promotions)...". Rogue maintains a company manifesto that expands on their values.[5]

The company gives back to its community in a variety of ways, for example helping the City of Newport celebrate its 125th anniversary with the issue of a limited edition Newport Anniversary Ale, whose historical label pays tribute to the Yaquina Brewery, Newport's first[e]. Rogue also donates ongoing proceeds of a specialty brew series to the Oregon Coast Aquarium (past beers have included Spiny Lumpsucker Ale, Wolf Eel Ale, Shark Tooth Ale and Sea Otter Amber). One (Whale Ale) was even crafted in honor of Keiko the orca the Aquariums most celebrated resident and star of the movie Free Willy before his release into open waters. In addition there are ongoing sponsored activities like the annual surfing event "The Gathering Longboard Classic" on Newport's South Beach.[6][7]

Brewing philosophy

John C. Maier, current Brewmaster, joined the company in 1989 after a chance encounter with Joyce at an airport.[4] Maier is a 1986 graduate of the Siebel Institute of Technology. He describes Rogue Ales' practice of crafting a wide range of ales (regular, seasonal and specialty) as being due to Rogue's philosophy "that variety is the spice of life". Rogue to date has produced more than 60 different ales using a non-pasteurized process with no preservatives, all natural ingredients (many from the Pacific Northwest which includes all of their malts and hops) and a special proprietary yeast known as "Pacman".[8][9][4]

Maier says that all of their beers are meant to go with food. To that end, the company has worked closely with celebrated chefs such as Iron Chef's Masaharu Morimoto,[10] brewing industry experts like Jack Eckhardt[11] and restaurateurs in crafting signature beers, educating consumers on the finer points of cuisine (such as pairing cheeses and beers in much the same way as wine) and produced in house specialty ales for restaurants.[12][13][14][15]

The company's offerings are popular with critics and craft beer aficionados and have been major award winners in worldwide competitions[b][c][d].[16][17][18][19][20][21][22]

Notable ales

Examples of award winning and notable Rogue Ales[23]

Oregon ranks 4th nationally in craft breweries per capita.[24]
Ales Beer style[e][25] Awards Year
Amber ale World Beer Championships - Gold 1996, 2003, 2004, 2005, 2006, 2007
Bitter World Beer Championships - Gold 2005, 2006, 2007
India Red Ale World Beer Championships - Gold 2008
Golden Ale West Coast Brew Fest Competition - 1st 2005
Stout World Beer Championships - Gold 2003, 2004, 2006, 2007
Maibock World Beer Championships - Gold 2003, 2008
Amber ale Australian International Beer Awards - Gold 2000
Hefeweizen World Beer Championships - Gold 2003
Brown Ale World Beer Championships - World Champion/Gold 1999, 2003, 2004, 2005, 2006, 2007, 2008
Pale Ale World Beer Championships - World Champion/Gold 2004, 2005, 2006, 2007, 2008
Porter International Beer Competitions - Best in Show/Gold 2005
Specialty Grain World Beer Championships - Gold 2005
Specialty Grain World Beer Championships - World Champion/Gold 2005, 2006
Golden Ale World Beer Championships - World Champion/Gold 2004, 2005, 2006
Sea Otter Amber[22]
Amber ale World Beer Championships - World Champion/Gold 2003, 2004, 2005, 2006
Stout World Beer Championships - Gold 1996, 1998, 1999, 2004, 2006, 2007
Rauchbier World Beer Championships - World Champion/Gold 1995
Pale Ale World Beer Championships - World Champion/Gold 2003, 2004, 2006, 2007, 2008
Porter World Beer Championships - Gold 2008
Stout World Beer Championships - Gold 1998, 1999, 2000, 2004, 2006, 2007
Bitter World Beer Championships - Gold 2007
Barley Wine World Beer Championships - World Champion/Gold 1996, 1997, 2001, 2004, 2005, 2006, 2008
ESB World Beer Championships - Gold 2000

Footnotes and References

  1. ^ Gianotti, Peter (2007-08-20). ""A tale of 2 coasts"". Newsday. Retrieved 2007-09-17. {{cite news}}: Check date values in: |date= (help)Half-e-Weizen "...traces of coriander and ginger in an invigorating wheat beer." St Rogue Red "Maltiness, roasted variety.. earthy"
  2. ^ ""The Law of Beer"". Law School News. University of Oregon. 2006-11-10. Retrieved 2007-09-17. {{cite news}}: Check date values in: |date= (help)
  3. ^ http://moschowder.com/home.cfm?dir_cat=13832 reprint The Oregonian
  4. ^ a b c Bryson, Lew (2005). ""Rogue is different"". Beverage Business. New Beverage Publication, Inc. Retrieved 2007-09-19.
  5. ^ Moen, Alan (1999-08-01). ""Rogue Warrior: An Interview with Jack Joyce"". Beer Notes. Retrieved 2007-09-19. {{cite news}}: Check date values in: |date= (help)^ a: "NB: But why Newport? There must be a story about that. JJ: My partner was the director of the Port of Portland. His counterpart in the Port of Newport had a prominent citizen, Mo Niemi - Mo's Clam Chowder-, and she wanted a bar downstairs and her kids were smarter than that. They didn't want to run it. So I came down to tell Mo we were brewers, not publicans...[Joyce was then snowed in for 4 days]...So I said, hell, we can make a brewery out of this...she was a very persuasive woman. BN: Mo really talked you into it, then?JJ: Well, yeah, and she made it fair...All we had to do was hang that godawful picture of her in her French bathtub - naked."
  6. ^ ""City of Newport and Rogue Ales Brewery announce commemorative bottle in celebration of Newport's 125th Anniversary"". Newport News-Times. [2007-08-27]]. Retrieved 2007-09-19. {{cite news}}: Check date values in: |date= (help)^ e: "We really wanted to get involved with the 125th celebration for Newport and we felt that making a special label was our way of giving something back to Newport." Jack Joyce, CEO "The historic photo from the Oregon Coast History Center is a perfect fit for the Rogue, Newport and the 125th anniversary celebration."City of Newport City Manager Allen O'Neal
  7. ^ Eberly, Laura (2006-09-08). ""The Gathering Longboard Classic returns"". Newport News-Times. Retrieved 2007-09-17. {{cite news}}: Check date values in: |date= (help)
  8. ^ Clarke, Jim (2004-08-01). ""An Interview with John C. Maier, Brewmaster at Rogue Ales (with Brewer,". Star Brewers. Retrieved 2007-09-17. {{cite news}}: Check date values in: |date= (help)
  9. ^ ""Rogue celebrates 10,000 brews"". Newport News-Times. 2007-03-17. Retrieved 2007-09-17. {{cite news}}: Check date values in: |date= (help)
  10. ^ Chou, Hsiao-Ching (2003-05-06). ""Iron Chef hawks book, two beers and self"". Seattle Post Intelligencer. Retrieved 2007-09-17. {{cite news}}: Check date values in: |date= (help)
  11. ^ Beertalk
  12. ^ Murphy, Linda (2006-05-04). ""Chipotle beer heats up Cinco de Mayo"". San Francisco Chronicle. Retrieved 2007-09-17. {{cite news}}: Check date values in: |date= (help)Chipotle Ale"...smoky, subtly peppery palate matching the heat and spice of chilie-based cuisine."
  13. ^ Foyston, John (2007-07-18). ""Fred Eckhardt 's Beer-and-Cheese Tasting"". The Beer Here blog. Oregonian. Retrieved 2007-09-17. {{cite news}}: Check date values in: |date= (help)
  14. ^ Fletcher, Janet (2005-02-17). ""Forget wine and cheese parties -- the true soul mate for fromage isn't made from grape juice."". San Francisco Chronicle. Retrieved 2007-09-17. {{cite news}}: Check date values in: |date= (help)
  15. ^ Strong, Andrea ([2007-09-02]]). ""STIR FRY IT UP"". New York Post. Retrieved 2007-09-17. {{cite news}}: Check date values in: |date= (help)
  16. ^ Prial, Frank (2003-09-23). ""Loving Stout for All the Right Reasons"". New York Times. Retrieved 2007-09-17. {{cite news}}: Check date values in: |date= (help)Shakespeare Stout "The favorite of Scholz, who liked its contrast of bitter and sweet. Dark, creamy and classic, Asimov said. Prial liked the complexity, and Hesser found it straightforward with flavors of molasses, bread and tobacco."
  17. ^ ""Ales By Design"". Forbes FYI. 2005-04-07. Retrieved 2007-09-17. {{cite news}}: Check date values in: |date= (help)^ b: "For almost 20 years, Rogue Ales has been brewing strange but wonderful things out on the Oregon coast-beers with such names as Dead Guy Ale and Brutal Bitter, often laced with surprising ingredients like chipotle, hazelnuts or roasted buckwheat."
    Imperial Stout "dark, chocolaty" I2PA (Imperial India Pale Ale) " complex 'sipping' beer"
  18. ^ ""Rogue Ales makes history at international beer competition"". Newport News-Times. 2005-07-14. Retrieved 2007-09-17. {{cite news}}: Check date values in: |date= (help)^ d: Rogue Ales won a history-making four out of 11 gold medals at the 2005 International Beer Competition, in May, in London, England. Rogue Ales also won the title of "Supreme Champion" for its Mocha Porter. The International Beer Competition (IBC) is an important contest in the world for packaged beers and ciders, utilizing a panel of 40 judges selected from across the industry. The competition is unique in its approach to beer judging, and recognizes that for a beer to be successful in the off-trade, it not only must taste good, it must also be packaged in a unique and informative way."Rogue Ales winning four gold medals and the Supreme Champion title shows it was the star of the show at the IBC" said OLN (Off License News) editor Graham Colter. OLN is the largest beverage magazine in England.
  19. ^ Novak, Jessica (2007-09-01). ""The 3 Minute Interview"". Oregon Examiner. Retrieved 2007-09-17. {{cite news}}: Check date values in: |date= (help)^ c: The man, the myth, the legend, Jay Heckman is Baltimore’s beerman. He’s put back 1,002 different beers in a three-year span at Mahaffey’s Pub in Canton...Q. What’s your favorite brewery? Rogue. I’m into domestics. It’s not that other countries brew bad beer. It’s just that I like to keep my focus by knowing the breweries, what they do and when their release dates are. The world is just way too big to know all of the breweries in every country. I focus on U.S. But, of course, I'm only 25. I've got some time to learn.
  20. ^ Kaspar, Rob (2007-09-05). ""Man hits his mark: 1,000 beers"". Baltimore Sun. Retrieved 2007-09-19. {{cite news}}: Check date values in: |date= (help)
  21. ^ ""Rogue Dazzles International Judges"". realbeer.com. Retrieved 2007-09-17.
  22. ^ a b Clarke, Jim (2007-03-17). ""The Rogue Nation of Ales"". Star Brewers. starchefs.com. Retrieved 2007-09-17. {{cite news}}: Check date values in: |date= (help)Sea Otter Amber aka American Amber. Latest in the Oregon Coast Aquarium series.
  23. ^ [1] Rogue Awards .pdf
  24. ^ Craft Brewing Industry Statistics
  25. ^ [2]Additional Beer Styles^ e: Beer styles are not hard and fast categories, examples given may fit one or more style.

Resources

  • The Essentials of Beer Style: A Catalog of Classic Beer Styles for Brewers Fred Eckhardt 1989 Fred Eckhardt Communications ISBN 0960630279

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