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Sector No Limits

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Sector No Limits is an Italian watch brand, which was created in 1973 by the Giardiello family, in Naples, Italy, then also owners of Philip Watch.

The company was established in Neuchâtel, Switzerland. In 2001, it passed ownership to the Opera Group (BVLGARI) and moved headquarters to Lugano, canton of Ticino, Switzerland. It is now owned by the Morellato & Sector S.p.a, (basically manufacturers of jewellery), in Fratte di Santo Giustina in Colle (PD), Italy, and is no more active in Switzerland.

The Morellato Group now also owns the brands or licenses to use the brands: CHRONOSTAR, JOHN GALLIANO, MISS SIXTY, MORELLATO, PHILIP WATCH, PIRELLI.

From the beginning this brand was oriented to athletes. From many testimonials of this brand are Angela Bandini, Fernando Ferreira "Pipin", Chris Sharma, Simone Origone, Alessandro Ballan, Damiano Cunego, Vittorio Brumotti