Reverse innovation

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Introduced by Dartmouth professors Vijay Govindarajan and Chris Trimble and GE's Jeffrey R. Immelt, the term reverse innovation^[1] ^[2] ^[3] refers to any innovation likely to be adopted first in the developing world.

The process of reverse innovation begins by focusing on the needs and requirements for low-cost countries like India and China. Once products are developed for these markets, they are then sold elsewhere - even in the West - at low prices which creates new markets and uses for these innovations.

Reverse innovations are not always, disruptive innovations.^[4]

References

^ "GE's Immelt Says 'Reverse Innovation' Needed for Global Growth". Retrieved 21 October 2009.
^ "What is Reverse Innovation?". Retrieved 21 October 2009.
^ "How GE is Disrupting Itself" (PDF). Retrieved 21 October 2009.
^ "Is Reverse Innovation Like Disruptive Innovation?". Retrieved 21 October 2009.