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Squeezit

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File:SqueezeIt.jpg
Squeezit 100 fruit juice drinks in Punch and Apple varieties.

Squeezit was a fruit-flavored soft drink made by General Mills and marketed from the mid-1980s until the middle of 2001.[1] The drink came in a plastic bottle[2] that the drinker had to squeeze in order to extract the beverage from its container, hence the name.

Each flavor had a different character intricately designed into the plastic bottle.[3] It came in multiple flavors and editions, one of which contained "color pellets" that the drinker dropped into the bottle to change the color of the Squeezit.[citation needed]The Flavors included Chucklin' Cherry, Berry B. Wild, Grumpy Grape (later changed to Gallopin' Grape), Silly Billy Strawberry, Rockin' Red Puncher, Mean Green Puncher, Smarty Arty Orange, and Troppi Tropical Punch. For a limited time there were mystery flavors in Black Bottles where you had to guess the flavor. Presumably, the flavor was Kiwi Strawberry.

References

  1. ^ Thompson, Stephanie (2001-07-30). "Squeezed Out; General Mills will cease production of Squeezit line as sales of kids' drink plunge" (HTML). Advertising Age. Crain Communications, Inc. Retrieved 2008-07-08.
  2. ^ RB Toy Development Co. (2003-11-12). "Design & Manufacturing" (HTML). Retrieved 2008-07-08.
  3. ^ peachplumpeariffic (2007-08-19). "Squeezit Commercial" (HTML). YouTube. Retrieved 2008-07-08.