Logorama
Logorama is a 17-minute animated film produced by French collective H5. The film depicts events in a stylized Los Angeles, and is told entirely through the use of more than 2,500 corporate logos. The film won the Kodak Prix at the 2009 Cannes Film Festival and was nominated for Best Short Film (Animated) at the 82nd Academy Awards.[1]
Plot
Logorama's plot involves the adventures of two cops who are chasing an armed criminal through the streets of a fictionalised, stylized city. All characters and items throughout the film are depicted using real-life brand logos. The cops are portrayed as Michelin Men and the villain as Ronald McDonald.[2]
Themes
Logorama explores the extent to which logos are embedded in our daily existence. Said members of H5, "Logorama presents us with an over-marketed world built only from logos and real trademarks that are destroyed by a series of natural disasters (beginning with a hurricane, cyclone, tidal wave). Logotypes are used to describe an alarming universe (similar to the one that we are living in) with all the graphic signs that accompany us everyday in our lives. This over-organized universe is violently transformed by the cataclysm becoming fantastic and absurd. It shows the victory of the creative against the rational, where nature and human fantasy triumph."[3]
Controversy
Awards
Logorama has received the following nominations and awards:
- Kodak Discovery Award for Best Short Film (the Kodak Prix)- Critics' Week, Cannes Film Festival 2009
- Audience Award - Festival International de Curtas Metragans 2009
- Audience Award - Lille International Short Film Festival 2009
- Jury's Special Prize, Audience Prize, Fuji Prize for Best Directors - Cinanima International Animated Film Festival 2009
- Best Short Film - Stockholm International Film Festival 2009
- Best Direction, Audience Award - Vendome Film Festival 2009
- Gold Medal for Animation - Zinebi, Bilbao International Film Festival 2009
- Nomination for Best Short Film (Animated) - 82nd Academy Awards (2010)
External Links
References
- ^ Academy of Motion Picture Arts & Sciences. "Nominees for the 82nd Academy Awards". Academy of Motion Picture Arts & Sciences. Retrieved February 8, 2010.
- ^ Adrian Shaughnessy. "Logorama". Design Observer Group. Retrieved February 8, 2010.
- ^ Design Boom. "H5: Logorama". Design Boom. Retrieved February 8, 2010.