Clotaire Rapaille

Clotaire Rapaille is a French-born American market researcher and author. He is the author of The Culture Code, 7 Secrets of Marketing in a Multi-Cultural World. His marketing work is based on his interest in psychoanalysis and psychiatry. His background is in Medical Anthropology. He received a Masters of Political Science, a Masters of Psychology, and a Doctorate of Medical Anthropology from the Université De Paris - Sorbonne.

However, some elements of his biography, including the field of his doctorate, were challenged in an investigation conducted by the newspaper Le Soleil in March 2010, following the award of a controversial contract to Rapaille by the city of Quebec.^[1]^[2] The inaccuracies in his résumé led to his sacking.^[3]

In addition to his books, he is known for advising politicians and advertisers on how to influence people's unconscious decision making^{[citation needed]}.

Rapaille claims that the majority of decision making is unconscious and therefore that is where you should target your advertising message^{[citation needed]}.

Bibliography

See bibliography at Random House [1]

Rapaille was hired in February 2010, at the approximative cost of $300,000, by Quebec City's mayor Régis Labeaume to analyze the city's image on an international level.

Controversy

An article published by Pierre-André Normandin in Le Soleil de Québec revealed that Rapaille's biography contains numerous lies and exaggerations. Following those revelations his contract with Quebec City was terminated.

Rapaille also caused controversy when during his investigation he said that the city of Quebec has a masochistic side to it.

References

^ Clotaire Rapaille décrypté: un homme et sa légende, Le Soleil, March 27, 2010. Mais voilà, les incongruités ne se limitent pas à son enfance. Il suffit de prendre sa biographie pour découvrir plusieurs contradictions. À commencer par son doctorat. Aux États-Unis, il se décrit comme un docteur en anthropologie médicale. Or, dans ses livres La relation créatrice et Je t'aime je ne t'aime pas, publiés en France en 1973 et en 1974, il se présentait plutôt comme un docteur en psychologie. "But the incongruities are not limited to his childhood. It is enough to look at his biography to discover several contradictions. Beginning with his doctorate. In the United States, he describes himself as a doctor of medical anthropology. However, in his books La relation créatrice and Je t'aime je ne t'aime pas, published in France in 1973 and 1974, he held himself out instead as a doctor of psychology."
^ Premier contrat dans le public pour Rapaille, Le Soleil, March 27, 2010.
^ Quebec's mayor sacks French marketing whiz for being 'a failure', The Montreal Gazette, March 30, 2010.

External links

Clotaire Rapaille's Home Page

This French biographical article is a stub. You can help Wikipedia by expanding it.

[1] Clotaire Rapaille décrypté: un homme et sa légende, Le Soleil, March 27, 2010. Mais voilà, les incongruités ne se limitent pas à son enfance. Il suffit de prendre sa biographie pour découvrir plusieurs contradictions. À commencer par son doctorat. Aux États-Unis, il se décrit comme un docteur en anthropologie médicale. Or, dans ses livres La relation créatrice et Je t'aime je ne t'aime pas, publiés en France en 1973 et en 1974, il se présentait plutôt comme un docteur en psychologie. "But the incongruities are not limited to his childhood. It is enough to look at his biography to discover several contradictions. Beginning with his doctorate. In the United States, he describes himself as a doctor of medical anthropology. However, in his books La relation créatrice and Je t'aime je ne t'aime pas, published in France in 1973 and 1974, he held himself out instead as a doctor of psychology."

[2] Premier contrat dans le public pour Rapaille, Le Soleil, March 27, 2010.

[3] Quebec's mayor sacks French marketing whiz for being 'a failure', The Montreal Gazette, March 30, 2010.

[1]

[2]

[3]