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Southern Taiwan University of Technology College of Digital Design

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College of Digital Design

The Southern Taiwan University Of Technology College of Digital Design, established in 2005, has currently three departments: Information and Communication, Visual Communication Design and Multimedia and Entertainment Science. It also offers mater degree in the following three areas: Information and Communication, Multimedia and Computer Entertainment Science, and Digital content and Animation Design. It is the least thing we would like to see that the research and development under the trend of “Digital Revolution” in the past twenty years have come to a bottleneck and need to be re-directed to the right path of software design and integrated media applications, for example, the R & D of consumer electronic products such as cellular phones, digital cameras, digital entertaining systems, and so on. Therefore, it is the scope of the College of Digital Design to cultivate future leaders of the industry in terms of integrated digital applications.

The Media Lab of MIT (Massachusetts Institute of Technology) declares that the existing knowledge of communication, information, media communication and technology will receive new definitions as a result of digital integration while the emerging new media are forming a complicated matrix that works on expanding itself to virtually inscribe all the elements into its own domain. And it is the Media Lab’s goal to lead the evolving matrix to a right path. Endorsed by this concept, the College of Digital Design aims at nurturing the future leaders of the potential digital integration industry so Taiwan may build up a well-founded basis for the new age to come.

Cores of Education

It is the cores of education of the College of Digital Design to nourish students’ ability to integrate information, media and entertainment and to generate original digital content, in order to keep pace with the development of information/media/entertainment when it comes to integration, creativity and marketability.

  • Integration: Among the professionals in the information industry, only those with the ability to integrate the existing applications will become the leaders.
  • Creativity: Creativity is the key to enhanced product value. It will turn to sustainable fortune once transformed into Intellectual Property Rights.
  • Marketability: Value of a digital product will increase after each transaction when it is to be assembled with other parts to generate more functions. Through integration marketing or this kind of business model, the accrued profit will be far higher than the outcome of common commodity marketing.

Led by the above core values, the three departments and graduate schools of the College of Digital Design concentrate on the following fields respectively:

College Profile

There are 3 departments at the College in the 2004-2005 academic year.

Vision

The best example is that nowadays people are using 3G cellular phones to make phone calls, do internet browsing, take pictures, tune to personalized music albums or radio, play games, pay bills, and watch TV/films. Three characteristics are drawing our attention in this transforming process from atomic to digital bit transmission:

  • Interactivity: Traditional mass communication is been replaced by interactive communications between people. It means that people are getting used to a full-scale e-lifestyle as in working, learning and entertaining. In another word, digital design is shaping our daily lives by bringing more and more changes to the way we work, learn, and entertain.
  • The rise of a new era characterized by low replication cost and high speed communication: As Internet has substantially lowered the cost of human communication; the replication cost of digital products is next to nothing and can be done in the blink of an eye.
  • The growing importance of creativity: High speed bitwise information has called for great need for information integration, which in turn will enable people of creative thinking to make more contributions to the world. In this way, personal influence may reach to a social level in a very short time.

Inspired by the development of digital content industry including information communication, visual communication and game-related production, the College of Digital Design focuses on nurturing the versatile leaders for the eight major industries of digital content in a way to respond to the national agenda on the prospective information industries.

  • Actively recruiting outstanding professional instructors: Our goals are to prepare students with the abilities to generate new digital services and digital contents as well as the abilities to market their creativity.
  • The scope for international outreach: Through the collaboration with the sister universities worldwide, the College of Digital Design is actively committed in introducing experienced foreign professionals of multi-media and computer game development expertise to lecture or to teach.
  • Integration of software and hardware: With the state-of-the-art virtual studio, digital music studio, studio for game programming, studio for fine-art design on gaming, studio for animation production, laboratory for digital model, and laboratory for plan visual experiment. The College of Digital Design offers our students with the most comprehensive hands-on intern training valuable to their future career.
  • Orienting the future digital professionals with a humanistic mindset: Under the comprehensive instruction and research facility, the College of Digital Design provides the students the best learning environment with a humanistic mindset. That is where humanity, cultural/historical reflection, and international scopes are also the concerns.
  • Encouraging students to create value-add productions by experienced faculty: Through contest participation, the students may accumulate energy essential for creative production not to mention experiences in project execution as a way to prepare them for the real world competition in the future.
  • It is also a vision of the College of Digital Design to provide people in the emerging digital era with new services in daily lives, working, learning and entertaining by cultivating superb new power for the digital content industry pictured in the blueprint of national project.

Education Skeme of the College of Digital Design

Basic courses such as computer and internet application, design and creativity, communication and marketing, Intellectual Property Rights and social norms.

Advanced courses including digital design of teaching material (applied to e-learning), design of digital products, digital design of 3G cellular phone, design of the interface of the 3G cellular phone, design of digital communication, design of digital visual communication, design of wireless e-learning.

Education Orientation

  • Rooted in Taiwan while keeping a global view.
  • Cultivating the ability to appreciate the beautiful and the good while mastering technology.
  • Embracing humanism while staying creative.
  • Being humble while we live and learn.

Prospects

  • It is the plan of the College of Digital Design to establish one Ph. D. program and 2 more master programs in 10 years to come. On one hand, we will actively involve in creative cultural industry projects with domestic funding. On the other hand, globalization is also an objective in our agenda.
  • The College of Digital Design is looking forward to a future thriving with creativity proclaiming a new era of digital revolution.
  • Integrated R & D of digital products: It was the practice of the old days to finish things from basic scientific research to prototype manufacturing in the same lab, like what used to be done in the Bell Labs. The College of Digital Design will start from assisting industry outsourcing or holding international conferences to further corporate with the media labs in the developed countries such as the Britain and the USA. The College of Digital Design will attain the most advanced knowledge and experiences in digital media, communication and marketing by this kind of cooperation. We also hope that in the near future, an e-learning model supported by synchronous/asynchronous teleconferences will become reality as a result of media integration at the College of Digital Design.

Department of Information and Communication

The Southern Taiwan University Of Technology Department of Information Communication (IC) integrates three different specialty,including Information,Design and Communication. It is our distinguishing characteristic. For this reason,long-range objective of The Department of Information Communication consists in fostering various talents.

History

The Department of Information Communication (IC) has its hands on the pulse of the information and digital communication technology industry、introducing students to cutting-edge domestic and international knowledge. In three short years、the four-year regular (2001) and the evening (2003) undergraduate program as well as the graduate institute (2002) were all established.

The Department offers three programs: information technology、broadcasting、and digital design. It covers all areas of information and digital communication and focuses in numerous directions from communications、digital content creation、theory and methodology of information communication to the technology. The department strives to meet the specific academic needs of all our students and the challenging demands of the competitive information industry and digital media markets. The department houses one of the best information and digital communication production facilities in southern Taiwan.

Facilities

  • High-end Digital Linear and Non-linear Editing Center
  • Multi-media Animation Design Center
  • State-of-the-art Virtual Recording Studio
  • Digital Audio Broadcasting Station
  • Digital Audio Recording Center

Course Features

  • The curriculum aims to prepare students for a professional media career or for pursuing graduate studies.
  • Digital and interactive media become the fastest growing applications in the new media industry.
  • There is a constant demand for new media professionals with concepts and skills in visual communication、graphic design and the ability to use the latest computer technologies in a creative and productive way.

Future Goals

Prospects students will acquire specific skills necessary to become professionals in the information and communications industry of interactive advertising and integrated marketing communication、animation/media arts、digital audio/video production、broadcast and online journalism、interactive multimedia design and publishing. Our graduates may also work alongside with film animators、educators、entertainment producers、graphic designers、digital editing producer、and virtual studio production manager.

Department of Multimedia and Entertainment Science

The Graduate School of Digital Content and Animation will initial in 2006 and research areas will distribute to visual communication, industrial design, art craft, information visual communication, interactive multimedia design and animation. In the first year, we will look forward 15 postgraduate students to join us.

Nowadays, the Taiwanese Government is giving fresh impetus to several important developing projects, and the “digital content” is one of key points. Intended for establishing the superiority and the leader position of creative digital design and producing in Asia, Taiwan will need to breed up more professions in this new filed and make this new industry oving and continuing.

Graduate School Mission

  • The Graduate School of Digital Content and Animation aims to be recognized nationally and internationally as inspiring innovation, intellectual rigour and professional readiness in our graduates.
  • Engaging with government relevant polices, and guide students into the advanced boundaries of Digital Content, Consumer Industrial Design, Visual Communication, and Animation (Commercial/ Experimental) such areas.
  • Introducing the higher technological skills to students in animation courses, and also to encourage our students to invent different types of animation in the commercial, entertainment or artistic aspects.
  • To provide postsecondary education that prepares students for their careers in such as Creative Art Director and Design Management.

Course Features

  • Our postgraduate degree can be taken as programs of research with a mix of written and design exegeses at Masters level.
  • We offer postgraduate courses in Visual Communication & Industrial Design and Multimedia Content. The Visual Communication & Industrial Design includes visual communication, Consumer and Industrial design areas. Moreover, the Multimedia Content also can divide into digital multimedia design, mass media design and animation.
  • The postgraduate course offered by this graduate school has a major commitment to cross-disciplinary studies with electives available from a broad range of offerings across the University and exchange programs established with universities around the world for one year. Each year we will offer 5 students to be part of this exchange program.

Graduates & careers

Students who completed a course from this Graduate School can either to work as full time designers after graduation or go on to complete further study, or start their own business.

There are many opportunities in the relevant Doctoral programs for further study, such as the Doctor of Philosophy, Doctor of Creative Arts, or Doctor of Animation…etc. both in Taiwan and overseas. Or our graduates could work as professions, for instance, the Illustrators, Advertising designers, Packaging designers, Display designers, Industrial designers, Webpage designers, User Interface designer, 2D/3D Animation designers, Multimedia designers and Design managements.

Future Goals

We will continue to recruit all of excellent academics from the domestic or foreign countries, intend to form the most profession teaching team for our students. We also try to cooperate with International universities to obtain the outstanding quality of education opportunities for our students.

To construct the superior quality learning environment of design, and establish a remarkable achievement with the relevant industries, the government and other academic divisions.

We encourage the cross-disciplinary studies with electives available from a broad range of offerings across the University and exchange programs around the world.

The Graduate School actively engages with the professional and industry groups of its disciplines through research, collaborative projects and continuing intellectual exchange.

Department of Visual Communication

The department of Visual Communication Design at Southern Taiwan University of Technology, Taiwan was founded in 2003. On March 2004, they also set up a cutting edge Art Center on the campus, this center has a clear mission of being a role to popularize and arrange various art and literature activities in University.

As of the autumn of 2005, the department has a total of 107 full-time students enrolled in first grade, 60 full-time students enrolled in second grade, and 58 full-time students enrolled in third grade. Also there were 85 students enrolled in our part-time program to expand their future career. Therefore, they have 310 students in this design family totally now. In the following year, the Graduate School of Digital Content and Animation will set up too, and we will look forward for another 15 postgraduate students to join us.

Objectives

The primary mission and purpose of Department of Visual Communication Design at Southern Taiwan University of Technology is to provide postsecondary education that prepares students for careers in Computer Graphics, 2D/3D Computer Animation, Consumer and Industrial design, and Multimedia design such areas. Our effort to provide a comprehensive, hands-on education is complemented by our state-of-the-art facilities, laboratories, and professional teaching expertise. In order to seek to fulfill the objective of offering education that develops the aesthetic taste, skills and knowledge required for students' successes and future challenges in the competitive workplace and new ear.

Course Features

  • Their students are engaged with the competing intellectual requirements of new attitudes that are changing how we approach society and culture, technological advancement, requirements for sustainability and new materials.
  • Their degree has a professional focus, providing skills and knowledge relevant to particular industries, such as computer-based design, consumer and industry product design and animation.
  • They offer disciplinary and professional education through two distinct but consecutive and strongly interconnected courses, such as 2 D/3 D computer drawing and computer animation, digital audio recording, special computer effects, and interactive multimedia design…etc.
  • Also our courses give students the chance to extend their abilities, developing both their broader and specific knowledge base to realize their potential as innovative designers.
  • To incorporate hands-on experience with rigorous teaching, They also encourage students to participate in different domestic and international design contest, and the relevant design conferences.

Graduates & careers

Students who complete a course from our department can either to work as a full time designer after graduation or go on to complete further study, or start their own business.

There are many opportunities in the relevant postgraduate programs for their further study, such as Master of Visual Communication Design, Master of Creative Design, Master of Multimedia Design and Master of Animation…etc., both in Taiwan and overseas. Or their graduates could work as professions, for instance, the Illustrators, Advertising designers, Packaging designers, Display designers, Industrial designers, Webpage designers, 2D/3D Animation designers and Multimedia designers.

Future goals

  • We will continue to recruit all of best professors from the domestic or foreign countries, in order to form the most profession teaching team for our students.
  • We certainly will keep updating and purchasing the most novel and advanced software and hardware equipments for our students.
  • To construct the superior quality learning environment of design, and establish a remarkable achievement with the relevant industries, the government and other academic divisions.
  • We encourage the cross-disciplinary studies with electives available from a broad range of offerings across the University and exchange programs established with universities around the world.
  • The department actively engages with the professional and industry groups of its disciplines through research, collaborative projects and continuing intellectual exchange.
  • We honor to get the permission from Ministry of Education, Taiwan to establish a new Graduate Institute in Digital Content and Animation next year (2006/09).
  • Additionally, we will continue to apply for establishing another postgraduate program in industrial design in 2007.
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