Game Day Beer
Appearance
Game Day Beer is a private label beer released by the 7-11 chain of convenient stores. It is brewed by the City Brewing Company located in La Crosse, Wisconsin and was released in select markets in April of 2010. It is now available in most 7-11 stores around the United States.
Game Day comes in two varieties. Game Day Light is 3.9 percent alcohol by volume and 110 calories per 12 ounces. Game Day Ice is 5.5 percent alcohol and 155 calories.