Ecko Unltd.
Ecko(also spelled Eckō) is a brand of urban clothing that has been popular among the subculture since the late 1990s, but has moved into the mainstream during the early 2000s. Due to its relatively high pricing, it can be considered an urban designer label. Since its creation in 1993, Ecko unltd. brand has expanded to include men's, women's and kids apparel, shoes,watches, belts, bags, and eyewear.
The label was established in 1993 by Marc Ecko, an artist, designer and entrepreneur, from New Jersey, at age 20.
The Rhinoceros
Ecko Unltd. was founded in 1993, but the rhinoceros logo did not appear for several years. Marc soon realized he needed a distinctive and unique logo. He chose this as the company's logo because his father owned wooden sculptures of rhinoceros. The Ecko logo depicts a silhouette of a rhinoceros. He has also been involved in charitable projects to prevent the extinction of the animal.
Clothing Lines
- Avirex Sportswear
- Ecko Unltd.
- Ecko Unltd. Function
- Eckored
- G-Unit Clothing Company
- Marc Ecko "Cut & Sew" Collection
- Marc Ecko Leather
- Zoo York
Trivia
- Ecko Unltd. began with six t-shirts and a can of spray paint.
- Spike Lee and Chuck D have been known to wear Ecko T-shirts.
- Since 2000, Marc Ecko Enterprises has been funding the Tikva Children's Home of Odessa, a Ukrainian orphanage for Jewish children.
- Atari and Ecko have released a video game, "Marc Ecko's Getting Up: Contents Under Pressure."
- Marc Ecko is listed in the most recent editions of Details list of "Most Powerful Men Under 38," DNR's "Power 100 List" and Crain's New York Business "40 Under 40" list.