Aisle411

aisle411 Inc.

aisle411 Inc. is a St. Louis based company that has developed a consumer service called aisle411, that allows customers to use their phones to find products in stores. Founded in 2008 by Nathan Pettyjohn (Founder) and Matthew Kulig (Co-Founder), aisle411 was first to market (August 2009) with a mobile service that allowed consumers to search retail stores for product locations inside stores using their mobile phones.

The "aisle411" Service

aisle411 allows consumers with iPhones (Android and Blackberry apps are coming in 2011) to pull up a map pinpointing the aisle and location of the object of their desire in a particular store. Shoppers can also use the app to scan barcodes to read product reviews and find out about in-store discounts and promotions. "A sales associate can't be with you in every aisle, but your phone can be," said Nathan Pettyjohn, the St. Louis-based company's chief executive. The free aisle411 app went live in the iTunes store around Thanksgiving. Since then, it has been downloaded thousands of times. It has generated considerable buzz in the blogosphere. And the company has been inundated with hundreds of e-mails from around the country from people asking for the service to be expanded to their city.