User:Tbwapw/TBWA Paling Walters

TBWA\Paling Walters is a healthcare advertising and communications agency based in Soho, London, UK.<ref>"[1]." It was founded in 1980 as an independent agency specialising in a broad range of pharmaceutical and consumer health accounts.[2] In 1987, Paling Walters became a part of the global marketing services group Omnicom.[3] In 2009, Paling Walters joined the TBWA\London group of communications agencies, a merger that formalised a close working partnership that had existed for several years.[4] TBWA\Paling Walters represents the European hub for TBWA\WorldHealth, whose network includes 36 offices in 27 countries within the US, Europe and Asia.[5] TBWA\Paling Walters is a member of the Institute of Practitioners in Advertising,[6] and has a consistent annual record for producing award-winning campaigns.[7] [8] [9] [10] Like all TBWA group agencies, TBWA\Paling Walters embraces a strategic planning philosophy known as DisruptionTM, which facilitates competitive differentiation at the level of business, product, marketing and communication for all types of markets and brands.[11] TBWA\Paling Walters’ approach is based upon a belief that complex communication challenges need “demystifying into human conversations”. Their agency philosophy maintains that client success comes from being dedicated to the management of their relationship and offering sincere advice.[12]

References

1. ^ TBWA/Paling Walters website