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FT Alphaville

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FT Alphaville is a daily news and commentary service for financial market professionals created by the Financial Times in October 2006.[1] The service includes an email-based morning financial brief, a blog, and two message boards, one called "Markets Live" and another, added two years after its founding[2], called "The Long Room ". Commenting on the blog or participating on either of the message boards require registration; the Long Room is limited to current and retired financial professionals.[3]

FT Alphaville won an Harold Wincott Award for 2007, in the category of online journalism.[4][5] It subsequently won Best Business Blog in both the Judge's Panel and the People's Voice categories, at the 2008 Webby Awards.[5]

Nomenclature

The service is called "Alphaville", in reference to "the City term 'Alpha'meaning 'absolute returns'"... above and beyond the industry benchmark."[1] "The Long Room" is named after a dining room of a City of London bar/restaurant on Throgmorton Street[2][3] that used to be frequented by stockbrokers, bankers and insurance brokers when the London Stock Exchange was located on Threadneedle Street.[6][7]

See also

References

  1. ^ a b "Financial Times Launches FT Alphaville". press release. 24-7PressRelease.com. October 25, 2006. Retrieved 2009-05-02.
  2. ^ a b "FT Alphaville recreates City pub with new discussion zone". Press Gazette. 27 October 2008. Retrieved 2009-05-02.
  3. ^ a b "About FT Alphaville". Retrieved 2009-05-02., from the FT Alphaville website
  4. ^ "Press & Broadcasting Awards List of Winners". Retrieved 2009-05-02.
  5. ^ a b "Financial Times' Alphaville scoops two Webby awards". Pearson PLC. 6 May 2008. Retrieved 2009-05-02.
  6. ^ "The Throgmorton Restaurant". Retrieved 2009-05-02., from an ex-employee's website on the history of J. Lyons & Co.
  7. ^ Coren, Giles (October 23, 2004). "Rules/Throgmorton's". Restaurant review. London: The Times. Retrieved 2009-05-02.


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