Targit (company)
| File:Http://www.targit.com/Resources/Targit/Images/TargitLogo.gif | |
| Company type | Aktieselskab |
|---|---|
| Industry | Business Intelligence Software |
| Predecessor | [Sandlykke/Leifsgaard] |
| Founded | May 1986 |
| Headquarters | , |
Area served | Worldwide |
Key people | Morten Sandlykke (CEO) Morten Middelfart (CTO) |
| Services | Maintenance, consultancy, training etc. |
| Revenue | $ 16.7 million (2010) [1] |
Number of employees | 65(2011) |
| Divisions | See below |
| Subsidiaries | TARGIT US Inc. |
| Website | www.targit.com |
TARGIT A/S is a Danish Business Intelligence developer company headquartered in Hjørring, North Jutland, Denmark with a subsidiary, TARGIT US Inc., in Tampa, Florida, USA. TARGIT is Denmark's largest developer of Business Intelligence and the leading Danish business software vendor[2][3].
The early years: 1986-1996
It was formed in May 1986 with CEO Morten Sandlykke as one of the founding partners. TARGIT developed and sold business management systems. While starting out as a software company providing applications to the retail and oil business, TARGIT adjusted its business to accomodate the need for analytical processing tools that could help management in organizations in everyday decision making [4][5][6]
The BI years: 1996-
With the acquisition of Morton Systems in 1996, TARGIT started to develop a Business Intelligence tool. In October 2000, the company was reorganized; TARGIT A/S became the pure business intelligence company it is today. TARGIT markets only the Business Intelligence software solution; TARGIT BI Suite [7][8]. TARGIT is one of the BI platform vendors whose vision includes the consumerization of BI. As well as its Apple iOS mobile version, its TARGIT PI (personal intelligence - as of 2011 known as TARGIT Cloud) offering is evidence of this. It allows users to upload and share their raw data files and gain overview and insight via visualization and navigation, but on a constrained scale [9].
Core product
TARGIT BI Suite
The first version of the TARGIT Business Intelligence technology was launched during spring of 1996. The core technology of TARGIT Business Intelligence is protected by several international patents. TARGIT's central value proposition is to make BI easier to use, getting "business insight with as few clicks as possible". This assertion is supported by the fact that more TARGIT customers surveyed selected it due to ease of use than any other vendor on the Magic Quadrant by Gartner, when taking both ease of use for the end users and developers into account [10][11].
The TARGIT BI platform consists of a broad set of tools that help in setting up the Targit environment with very little user intervention. The platform does a significant amount of set up automatically, ranging from scheduled report generation, drill-down and dashboarding to intelligent search, alerting and some level of data mining. Ideally, for TARGIT to function well, it requires a data warehouse with defined dimensions and measures — according to the survey, fewer than 5% of respondents do not have a data warehouse. This has the effect of reinforcing TARGIT's niche target market segment — there are relatively few small firms with high data warehouse maturity [12].
External links
References
- ^ TARGIT ends 2009 with growth
- ^ Computerworld Top 100 business software, 2010
- ^ B-eye-network Spotlight}
- ^ B-eye-network Spotlight
- ^ Reference Nordjyske Medier
- ^ Interview with CEO Morten Sandlykke
- ^ B-eye-network Spotlight
- ^ Reference Nordjyske Medier
- ^ Gartner's Magic Quadrant 2011
- ^ Gartner's Magic Quadrant 2011
- ^ Database Journal 2010
- ^ Gartner's Magic Quadrant 2011