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Todd Davis (businessman)

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For other people named Richard Davis, see Richard Davis (disambiguation).


Richard Todd Davis [1][2] is the founder of LifeLock, a personal fraud protection company.[3][4] Davis is known for regularly giving out his Social Security number, 457-55-5462, in advertisements as a way of publicizing the LifeLock service. A fraudster in Texas obtained a $500 loan using Davis's social security number, prompting some customers to file lawsuits alleging flaws in the LifeLock system and the way it is advertised.

References

  1. ^ The Charleston Gazette - News - ID theft protection firm sued
  2. ^ Class Action Alleges Deceptive Marketing by Lifelock
  3. ^ Fraud-prevention pitchman becomes ID theft victim - CNN.com
  4. ^ Interview with Todd Davis, CEO of LifeLock

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