User talk:Julian.dangerfield
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This page was last edited by Julian.dangerfield (contribs | logs) at 13:45, 21 March 2011 (UTC) (13 years ago) |
Template:Hang on [[[This page should not be deleted as it has not been created to promote or sell any product but instead to explain the historical orgins of a start-up clothing brand that was founded in washington d.c. in 2010. It is written as an enclyopedic article and not a promotional article. Any references necesarry, can be provided.]]]
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| Company type | Privately held |
|---|---|
| Headquarters |  Washington D.C., USA |
Area served | Worldwide |
Key people | Julian Fresh, Creative Director Laurence Clunie, Business Director John Anderson, Marketing Director Jee'Van Brown, Sales Director |
| Products | Clothing, Accessories |
| Website | www.demeanr.com |
Demeanor (commonly known as DM), is a clothing brand founded in 2010 by designer Julian Fresh, Laurence Clunie, John Anderson, and Jee'Van Brown, recognized as one of the premiere brands in Washington D.C., specializing in luxury goods (ready-to-wear, accessories, lifestyle products, and art among others). [1] The clothing line uses images of luxury and wealth on it's merchandise to convey the ultimate goal of success to a younger generation. [2]
Demeanor's products include t-shirts, shorts, sweaters, sweatshirts, accessories, paintings, prints, stickers, and pins.
History
Origins
What initially began as a conversation about fashion and influence among four friends Julian, Laurence, John and Jee'Van in March of 2010 later became the idea and foundation of what was to become Demeanor Clothing, later renamed simply Demeanor.[3] The friends spent more than a month deciding on a name for their new company, before each investing a few hundred dollars into the brand for purchase of it's url, print and production cost of they're first shirts, and preperations for their July 3rd, 2010 official launch.[4] After months of preperation Demeanor clothing line was officially launched with it's two first mens and womens shirts printed selling out within hours.[5]
Unlike many other streetwear or urban brands, Demeanor stressed the importance of producing high quality merchandise with very clean and simplistic designs giving the brand a high-end feel. Demeanor was able to hone in on the overall goals and feeling of it's co-founder's generation of their need for success , the four co-founders were able to carve out a niche in the fashion industry and build a cult following.
Growth and Success
In September 2010, in a successful effort to extend the brand beyond the realm of clothing Demeanor produced and released a collective of music bringing together artist from New York, Washington D.C., North Carolina, and Atlanta. The collaboration was called Demeanor Presents: Superior Luxury the Mixtape which was given out for free at a release party in September at which many artist featured on the mixtape performed at, the mixtape was later released online for free download.
The brand was gaining momentum as its fanbase continued to grow, it was at this time that Julian, Laurence, John, and Jee'Van decided to sell their merchandise exclusively through their online store and a few select independent boutiques and out of chain stores.
Demeanor launched it's Spring/Summer 2011 "The Rich Kids collection" in March 2011 which was well received.[6] It is in the process of starting an outreach charity in the inner city of the Washington D.C. area where a percentage of all profits made from future sells would go directly to that charity to help support at risk youth.
Mission and vision [7]
Mission and Vision
To inspire others to reach their goals and chase their dreams by creating opportunities through .
External links
- ^ http://www.msstyleandgrace.com/2011/03/demeanor-launches-2011-springsummer.html?spref=tw.
{{cite news}}: Missing or empty|title=(help) - ^ http://www.behance.net/gallery/Demeanor-Spring-Collection/1134179.
{{cite news}}: Missing or empty|title=(help) - ^ http://demeanr.com/about.html.
{{cite news}}: Missing or empty|title=(help) - ^ http://blog.demeanr.com/2010/07/official-demeanor-launch-rip-jeff.html.
{{cite news}}: Missing or empty|title=(help) - ^ http://www.youtube.com/demeanr#p/a/u/2/we2ocbv1W60.
{{cite news}}: Missing or empty|title=(help) - ^ http://www.patisdope.com/2011/03/demeanor-springsummer-2011-rich-kids.html.
{{cite news}}: Missing or empty|title=(help) - ^ "About Demeanor", DM, 2010 [1]