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Rachel K (company)

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Rachel K Cosmetics
IndustryConsumer goods
Founded2010
HeadquartersSingapore
Key people
Rachel Kum
Olivier Magaud
ProductsCosmetics
WebsiteRachel K


Rachel K is a make-up and skin care brand from Singapore. The company called Rachel K Cosmetics was founded by Rachel Kum who is an aspiring entrepreneur and a beauty pageant titleholder who won the Miss Singapore Universe 2009 title[1].

Products

Rachel K Cosmetics most notable product is its innovative breakthrough formula of blemish balm cream product called CC cream which is made in Korea[2][3]. Rachel K CC (Color Control) Cream is a customized version of the popular BB (Blemish Balm) Cream which has taken Asia by storm since 2008. The CC cream is essentially the next generation BB cream created and developed in the lands of glowing complexions - Japan and Korea.[4][5][6]

Rachel K CC cream has been praised recommended by Hong Kong based prominent makeup artist, Zing, who is the appointed personal makeup artist for singers and actresses such as Zhang Ziyi, Shu Qi, Faye Wong, Sammi Cheng, Kelly Chen, Angelababy and also pageant beauty queens from around the world. [7][8]

The Rachel K CC cream range is the only one available in a limited market that is formulated with pure minerals, making it suitable for all skin types including highly sensitive ones as the mineral ingredients do not irritate or damage the skin[9].

Marketing

Rachel K Cosmetics is the first make-up brand in Asia to be marketed as a beauty queen's brand [10] that is supported by pageant beauty queens from around the world. Rachel K products is now selling exclusively in Watsons Singapore[11][12] and selected retail outlets in Hong Kong, Thailand, Germany and Singapore.[13]

References

  1. ^ Miss Universe
  2. ^ Revitalize your skin naturally with effective CC cream
  3. ^ Skin79 Vs. Rachel K CC Cream
  4. ^ Beauty and Brains: Rachel K Cosmetics
  5. ^ Rachel K's CC Cream
  6. ^ Rachel K Cosmetics
  7. ^ Renowned Makeup Maestro Zing on CC cream
  8. ^ How Vain Can You Get
  9. ^ Rachel K’s Products Uses the Finest Ingredients Available
  10. ^ Beauty Tips & More from Rachel Kum
  11. ^ Rachel K Cosmetics Launch in Watsons
  12. ^ Rachel K Cosmetics Launches at Watsons
  13. ^ New entrant to the local beauty marketplace
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