Fantage
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| Fantage | |
|---|---|
 Fantage Logo | |
| Developer(s) | Fantage, Inc. |
| Publisher(s) | Fantage, Inc. |
| Engine | Adobe Flash |
| Platform(s) | Online |
| Release | April 2008 |
| Genre(s) | MMORPG |
| Mode(s) | Multiplayer |
Fantage is a MMORPG (massively multiplayer online role-playing game) involving a virtual world containing a range of online games and activities, developed by Fantage, Inc. Players are able to customize their cartoon avatars from hair color to clothes and explore a town-like virtual world. Fantage was made available to the general public in April 2008[1] and has since expanded into a large online community —by September 2011, the world had over 14 million registered users.[2]
The game was designed for the ages of 6 to 16.[2] According to its founders, Fantage is focused on child safety, made possible by a three-tiered safety system.[3]
History and development
Planning for Fantage started in 2006, lasting one year, and development lasted 12 months before getting its first users. The project was headed by current CEO David Hwang, and Peter J. Bae, co-founder and current Vice President of Fantage, Inc. The office was previously located in Palisades Park, New Jersey. Their new office is currently located in Fort Lee, New Jersey. This move was due to a need and demand for a bigger office space to accommodate the growing staff. [4] Recently Fantage, Inc. has created several mobile applications such as, Fantage Bullseye and Fantage IDFone for the iPhone platform.mFantage Bullseye has accumulated nearly 200,000 downloads to date from the iTunes App Store.[5]
Business model
Fantage started out as a self-funded organization but received an infusion of capital by Korean online game company Nexon Corporation. [6] Initial admission into Fantage is free and users can continue to use it as such; however, premium membership is required to access the full site including most clothing items, rare items, most gems, customization options, and most pets. Users also can purchase eCoins in bulk amounts for set fees to use in-game for micro transactions. eCoins can be used to purchase almost every item. The only items not available for purchase with eCoins are double star coupons and pet eggs (eCoin users can collect all of the pets by purchasing pet codes).Items purchased with eCoins never expire and can be used by the player regardless of membership status.[7]
Environment
Fantage currently consists of 14 areas for users to explore Downtown, Uptown, Mt. Fantage, Castle, Carnival, Beach, Forest, Wizard’s Domain, The Dock, Oasis, Fantage School, Creature Area, Pet Town, and Hidden Meadow. These areas house more than 30 games, 14 shops, and a number of features. Clothing for avatars, pets, and other customization options can be purchased at shops throughout the world. The games are scattered about establishments in each town. Some of the games are Splash!, Buzzer Beater, Bricks Breaking, Whack-a-Veggie, and more. Users earn stars from playing these games and the number of stars they earn is based upon how well they played. Users may also opt to visit the Mission Center to play up to 7 missions which are quest-style adventures where the user has to complete a number of tasks assigned to the user.
Recent additions include the pet system (the ability to adopt a variety of fantasy-based pets)[8]
Reception
Fantage received the Editor’s Choice Award from the Children’s Technology Review for excellence in children’s interactive media. Children’s Technology Review.[9] Gaming sites including Gamer’s Info have lauded the world for its safe social environment [10] VentureBeat praised Fantage’s ability to double its membership in the midst of competition amongst kids’ virtual worlds during a recession, contributing its success to constant refining of the site.[11]
References
- ^ Takahashi, Dean (2009-10-19). "With 3 million fans, Fantage formally launches virtual world for kids". VentureBeat. Retrieved 2010-09-23.
- ^ a b "School Days are Here Again; Virtual World Fantage is Bringing Education to a Whole New Platform". 2011-9-5. Retrieved 2010-11-7.
{{cite web}}: Check date values in:|accessdate=and|date=(help) - ^ Fantage. "Fantage: Safe Virtual Playground". Fantage Website. Retrieved 2010-09-23.
- ^ Mitra, Sramana (2010-06-15). "Deal Radar 2010: Fantage". Sramana Mitra on Strategy. Retrieved 2010-09-23.
- ^ "Fantage Hits the Bullseye with First Foray into Mobile Gaming". 2011-9-12. Retrieved 2010-11-11.
{{cite web}}: Check date values in:|date=(help) - ^ Ashby, Alicia (2009-10-19). ",Fantage Official Launched Announced". Virtual Worlds News. Retrieved 2010-09-23.
- ^ "Fantage Introduces New Microtransaction System and BilltoMobile™ Payment Option". 2010-06-22. Retrieved 2011-11-11.
- ^ "Fantage Adds Pet System". MMO Hut. 2010-07-14. Retrieved 2010-09-23.
- ^ Dellafave, Lisa (2010-03-09). "Fantage". Children's Technology Review. Retrieved 2010-09-23.
- ^ Alladania (2010-07-11). "Review: Fantage". Gamers' Info. Retrieved 2010-07-30.
- ^ Takahashi, Dean (2010-09-18). "Watch out, Disney, Fantage doubles its growth for kids virtual world". VentureBeat accessdate=2010-09-19.
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