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Revolution
File:Revolution press logo.tif
CategoriesHorology, Luxury, Mechanical Watches
FounderWei Koh
First issueFirst Quarter 2005
CompanyRevolution Press International
LanguageEnglish, Italian, Korean, Russian, Spanish, Simplified Chinese, Traditional Chinese
Websiterevo-online.com

Revolution is a quarterly publication about luxury mechanical watches. First published in 2005, it is now one of the leading magazines in its sector, with a readership that consists of both watch connoisseurs and industry insiders, from designers to CEOs. It is currently available in 13 international editions (12 print, one digital) in seven different languages.

The magazine blends watch reviews and articles, with cutting-edge styling and photography.

Contents of the Magazine

The magazine covers the entire spectrum of issues with regards to watches and watchmaking.

The main body of the publication is product-centric, with an emphasis on the technical and artisanal sides of each timepiece. This involves evaluating features such as the movement, its [[complications [INSERT LINK, WATCH COMPLICATION], as well as the materials that go into the making of the watch. It also includes product and fashion spreads that feature watches of a particular theme, material, or complication.

Apart from the product focus, there is also a strong interest in the process of watchmaking. This includes interviews with various members of the watchmaking industry, such as company CEOs and watchmakers themselves, to give readers more information about the inspirations and designs of the watches and the brands in the market. In-depth articles on the factories and manufactures in places such as Switzerland and Germany are often seen in the magazine, shedding more light on the craft and artisanship of the watches.

Revolution specializes in feature-length stories that presents watchmaking through different perspectives. For example, a cultural-interest story will explore the relationship between major hip-hop [INSERT LINK, HIP-HOP] artists and their timepieces of choice. A story about counterfeit luxury watches will draw from business and socio-economic perspectives. A historical account of the Quartz Crisis [INSERT LINK, QUARTZ CRISIS] will include context about the knock-on effects of the US withdrawal from the Bretton Woods system [INSERT LINK, BRETTON WOODS SYSTEM].

The publication also features coverage of watch related events, such as boutique openings, product launches and new collaborations.

Brands discussed within the pages of Revolution include the major horological players such as those from the Richemont Group [INSERT LINK, RICHEMONT] (Cartier, IWC, Jaeger-LeCoultre, Vacheron Constantin [LINKS TO ALL BRANDS] etc), Swatch Group (Breguet, Blancpain, Longines, Omega [LINKS] etc), Audemars Piguet, Chopard, Franck Muller, Patek Philippe and Rolex. Independent, niche brands (such as URWERK, MB&F, De Bethune and Greubel Forsey [LINKS]) that produce in small quantities and are favored by connoisseurs are also covered at length.

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