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Vivian Rosenthal

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Vivian Rosenthal
File:Vivian Rosenthal.jpeg
Born (1976-02-07) February 7, 1976 (age 48)
New York, New York, USA
NationalityAmerican
Alma materBrown University - 1998 Columbia University Graduate School of Architecture - 2001
Occupation(s)Founder and CEO of Goldrun,[1] Co-Founder of Tronic Studios
Websitewww.vivianrosenthal.com,www.vivianetra.com goldrun.com,tronicstudio.com,

Vivian Rosenthal (born February 7, 1976) is an American designer and entrepreneur.

Background

Rosenthal was raised in New York City, graduated from Friends Seminary in 1994 and from Brown University in 1998. She received a masters from Columbia University's Graduate School of Architecture in 2001.

Career

Rosenthal is the founder and CEO of Goldrun[2] an augmented reality platform that enables users to locate, interact with and take photos of GPS-linked virtual objects positioned in the real world. Previously, Rosenthal co-founded Tronic Studio[3] with Jesse Seppi, a digital media and experiential design company. She has been named one of Creativity Magazine's top 50 global creatives of 2010[4] and has spoken at numerous conferences on the intersection of advertising and technology, including the recent CaT conference by Ad Age.[5] She has been selected as a jury member for the Andy Awards,[6] One Show Interactive Awards,[7] and the Art Directors Club.[8]

Rosenthal is speaking on the future of mobile, augmented reality and gaming at TEDxSiliconAlley,[9] Ad Tech,[10] Socialize West,[11] and Geekend.[12]

  1. Rosenthal speaking at Social Media Week - http://www.livestream.com/smw_newyork_jwt/video?clipId=pla_68ff7726-44b1-42b6-ad4a-df3a4de70fdb&utm_source=lslibrary&utm_medium=ui-thumb
  2. Rosenthal in Fast Company - http://www.goldrungo.com/assets/GR_FastCompany.pdf
  3. Rosenthal in Ad week - http://www.adweek.com/news/technology/spotlight-vivian-rosenthal-131030
  4. GoldRun featured on GigaOm - http://gigaom.com/2011/04/11/goldrun-leverages-augmented-reality-for-mobile-marketing
  5. GoldRun featured on the Today Show - http://today.msnbc.msn.com/id/26184891/#41172718
  6. GoldRun featured in the NY Times - http://www.nytimes.com/2011/08/10/business/media/nbc-and-bloomingdales-in-a-promotion.html
  7. GoldRun featured on Mashable - http://mashable.com/2011/01/15/goldrun/
  8. GoldRun featured on PSFK - http://www.psfk.com/2010/11/mobile-platform-goldrun-allows-airwalk-to-execute-the-worlds-first-invisible-pop-up-store.html?utm_source=Sweet&utm_medium=twitter
  9. DMEXCO - http://vimeo.com/30036303
  10. TEDX Silicon Alley Talk - http://tedxtalks.ted.com/video/TEDxSiliconAlley-2011-Vivian-Ro
  11. Bloomberg Money Moves - http://www.bloomberg.com/video/loreal-reveals-women-in-digital-competition-winners-LArMsOBpTqy~kOOyES~quQ.html
  12. L'Oreal Women in Digital Award Winners - http://adage.com/article/digital/l-oreal-awards-find-female-led-digital-startups/236074/
  13. CES Interview - http://www.electrictv.com/?p=13911

References

  1. ^ http://www.goldrungo.com/
  2. ^ http://www.goldrungo.com/
  3. ^ http://www.tronicstudio.com/
  4. ^ http://creativity-online.com/news/cretivity-50-2010-vivian-rosenthal-and-jesse-seppi/142628
  5. ^ http://creativity-online.com/news/cat-london-2010-vivian-rosenthal/147776
  6. ^ http://www.vimeo.com/7176051
  7. ^ http://www.oneclub.org/oc/press/?id=117
  8. ^ http://www.adcglobal.org/adc/press/?id=107
  9. ^ http://www.tedxsiliconalley.org/
  10. ^ http://www.ad-tech.com/ny/adtech_new_york_speakers.aspx?Spkid=3730
  11. ^ http://www.mediabistro.com/socialize/
  12. ^ http://geek-end.com/blog/2011/07/11/vivian-rosenthal-ceo-of-goldrun-to-keynote-geekend/

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