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Film Annex
Type of businessPrivate
Type of site
Online movie financing and distribution platform
Available inEnglish
Founded2006
Headquarters
New York, New York
,
United States
Area servedWorldwide
Key peopleFrancesco Rulli, Founder and President
URLhttp://filmannex.com/
Current statusOnline

Film Annex is a U.S.-based online film distribution platform and Web Television Network which sponsors content creators through an ad-supported video platform. It was founded in 2006 by Italian businessman Francesco Rulli[1].

The site differs from other online video platforms in several significant ways. First, filmmakers who upload their work to the site are allowed to present their work under specific domain names. In this way, Film Annex creates a brand out of the filmmaker’s name, company, or project, thus reducing the "forward-slash mentality" of Vimeo, YouTube, and other similar platforms [2]. Second, all uploaded films are reviewed by an editorial team to ensure that they are professionally made, not user-generated. Finally, filmmakers who upload their work to the site receive 50% of revenues generated by advertisements shown on their Web TV channels. Film Annex thus sponsors content creators and finances their future productions[3].

The Model

Every user who signs up on FilmAnnex.com gets a free channel, called a “Web TV”[4]. Users can then curate their Web TVs by either adding films from Film Annex’s Open Film Library, or by uploading their own videos to the website[5].

All videos uploaded to the site are reviewed by Film Annex’s editorial team to ensure that they are professional-made, not user-generated[6]. Acceptable formats include shorts, features, interviews, trailers, teasers, selected scenes, and “makings of” [7].

For all Web TV channels, advertisements are shown before the video plays and are also displayed along the side of the channel page. Both content creators and content curators get paid 50% of the revenues generated by the advertisements shown on their Web TVs [3]. Revenues increase the more the ads are viewed. In this way, users are incentivized to drive traffic to their Web TVs by spreading the word on their social networks [7][8]. Filmmakers who get their work featured on the Film Annex homepage can bring in additional weekly revenue[9].

Film Annex also allows filmmakers to sell their films in download or DVD format on the website. Filmmakers who sell their work on Film Annex receive 100% of the sales revenues[10]. They are also given the opportunity to generate revenues through online advertising [1].

Popularity

Film Annex gets 14 million unique visitors every month. As of September 2012, the site had 40,000 professional filmmakers, nearly 300,000 registered users, and about 3,900 registered writers. The company was also working with 28 different ad networks[11].

Notable Channels

A number of well-known artists and organizations have Film Annex channels, including American screenwriter and director Abel Ferrara [12]. Abel Ferrara TV broadcasts Ferrara’s videos, including excerpts from his films, news about his latest projects, and interviews with the filmmaker and other members of his creative team [13][14].

Philanthropy

In 2012, Film Annex partnered with Roya Mahboob, founder and CEO of the Afghan Citadel Software Company (ACSC), to launch the Afghan Development Project. The project aims to show the world the new face of Afghanistan by broadcasting current event videos, interviews, and news clips as well as archival material directly from Afghan Youth Development[15]. The Afghan Development Project is fully funded by Film Annex [16].

Film Annex is also building free Internet classrooms at Afghan high schools thanks to the infrastructure investments of organizations like USAID. The goal of the initiative is to provide Afghan students with free access to Internet, education, and technology [15]. As of September 2012, Film Annex had supplied 40 schools with 400 computers and 160,000 children had been connected to the world [17].

References

  1. ^ a b "Film Annex". CrunchBase. Retrieved 11 September 2012.
  2. ^ Park, Jane. "Film Annex". Creative Commons Weblog. http://creativecommons.org/. Retrieved 11 September 2012. {{cite web}}: External link in |publisher= (help)
  3. ^ a b "Biography". http://www.filmannex.com. Film Annex. Retrieved 11 September 2012. {{cite web}}: External link in |work= (help)
  4. ^ Gulfidan, Eren. "etting Rewarded on Film Annex". http://www.filmannex.com. Film Annex. Retrieved 11 September 2012. {{cite web}}: External link in |work= (help)
  5. ^ "How do I get my Web TV?". www.filmannex.com. Film Annex. Retrieved 11 September 2012.
  6. ^ Carter, Jessie. "Welcome Film Annex!". http://blog.zooppa.com/. Zooppa. Retrieved 12 September 2012. {{cite web}}: External link in |work= (help)
  7. ^ a b "Filmmaking on Film Annex". www.filmannex.com. Film Annex. Retrieved 11 September 2012.
  8. ^ "Film Annex: Get Sponsored!". http://www.thesmalls.com. Retrieved 12 September 2012. {{cite web}}: External link in |work= (help)
  9. ^ Hall, Gina. "Silicon Valley Ready To Occupy Hollywood". http://www.huffingtonpost.com. Huffington Post. Retrieved 12 September 2012. {{cite web}}: External link in |work= (help)
  10. ^ Robinson, Dom. "Online Video Advertising: What's Wrong With This Picture?". http://www.streamingmediaglobal.com. Streaming Media. Retrieved 12 September 2012. {{cite web}}: External link in |work= (help)
  11. ^ "Your Buzz". http://capitalpartners.filmannex.com/. Film Annex Capital Partners. Retrieved 11 September 2012. {{cite web}}: External link in |work= (help)
  12. ^ "Abel Ferrara - Official Website". http://www.abelferrara.com/. Film Annex. Retrieved 11 September 2012. {{cite web}}: External link in |work= (help)
  13. ^ "Film Annex and Abel Ferrara Create Web TV Channel Read more at http://gotchamovies.com/news/film-annex-abel-ferrera#FQY9wctaQHwiIFjW.99". http://gotchamovies.com/. Gotcha Movies. Retrieved 11 September 2012. {{cite web}}: External link in |title= and |work= (help)
  14. ^ Cinquemani, Sal. "Links for the Day: New Abel Ferrara Website, Pac-Man Turns 30, and Robyn Video Premiere". http://www.slantmagazine.com. Slant Magazine. Retrieved 12 September 2012. {{cite web}}: External link in |work= (help)
  15. ^ a b "Biography". http://www.filmannex.com/. Film Annex. Retrieved 11 September 2012. {{cite web}}: External link in |work= (help)
  16. ^ Sweeney, Michael. "Film Annex Launches Afghan Development Project and Creates Internet Classrooms Afghan Cities". http://news.yahoo.com/. Yahoo News. Retrieved 11 September 2012. {{cite web}}: External link in |work= (help)
  17. ^ Sweeney, Michael. "Building Schools in Afghanistan With Advertise.com". http://capitalpartners.filmannex.com. Film Annex Capital Partners. Retrieved 11 September 2012. {{cite web}}: External link in |work= (help)
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