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Film Annex
File:Film Annex - Company Logo.jpg
Type of businessPrivate
Type of site
Online movie financing and distribution platform
Available inEnglish, Chinese, and Dari/Farsi
Founded2006
Headquarters
New York, New York
,
United States
Area servedWorldwide
Key peopleFrancesco Rulli, Founder and President
URLhttp://filmannex.com/
Current statusOnline

Film Annex is a U.S.-based online film distribution platform and Web Television Network which sponsors content creators via an ad-supported video platform. It was founded in 2006 by Italian businessman Francesco Rulli.[1]

The site differs from other online video platforms like Vimeo and YouTube in several significant ways. First, all uploaded films are reviewed by an editorial team to ensure that they are professionally made, not user-generated. Second, filmmakers who upload their work to the site receive 50% of revenues generated by advertisements shown on their Web TV channels. Film Annex thus sponsors content creators and finances their future productions.[2][3] Third, filmmakers and bloggers can join Film Annex's professional blogging platform, The Annex Press, and get paid for their blogs.[4]

The Model

Every user who signs up on www.FilmAnnex.com gets a free channel, called a “Web TV”.[5] Users can then curate their Web TVs by either adding films from Film Annex’s Open Film Library, or by uploading their own videos to the website.[6]

All videos uploaded to the site are reviewed by Film Annex’s editorial team to ensure that they are professional-made, not user-generated.[7] Acceptable formats include shorts, features, interviews, trailers, teasers, selected scenes, and “makings of”.[8]

For all Web TV channels, advertisements are shown before the video plays and are also displayed along the side of the channel page. Both content creators and content curators get paid 50% of the revenues generated by the advertisements shown on their Web TVs.[2] Revenues increase the more the ads are viewed. In this way, users are incentivized to drive traffic to their Web TVs by spreading the word on their social networks.[8][9] Filmmakers who get their work featured on the Film Annex homepage can bring in additional weekly revenue.[10]

Popularity

Film Annex gets 14 million unique visitors every month. As of September 2012, the site had 40,000 professional filmmakers, nearly 300,000 registered users, and about 3,900 registered writers. The company was also working with 28 different ad networks.[11]

Notable Channels

A number of well-known artists and organizations have Film Annex channels, including American screenwriter and director Abel Ferrara.[12] Abel Ferrara TV broadcasts Ferrara’s videos, including excerpts from his films, news about his latest projects, and interviews with the filmmaker and other members of his creative team.[13][14]

Philanthropy

In 2012, Film Annex partnered with Roya Mahboob, founder and CEO of the Afghan Citadel Software Company (ACSC), to launch the Afghan Development Project. The project aims to show the world the new face of Afghanistan by broadcasting current event videos, interviews, and news clips as well as archival material directly from Afghan Youth Development.[15] The Afghan Development Project is fully funded by Film Annex.[16]

Mahboob and Film Annex are also partners, along with Film Annex Capital Partners, in Citadel of New York, LLC, formed in July 2012 as a Joint Venture company.[17] Citadel of New York was founded to develop and promote Examer, which is an Interactive and Educational Social Networking platform with a Micro Scholarship Payment System.[18]. Citadel of New York acquired a ten percent equity position in Afghanistan’s Esteqlal Football Club in October of 2012[19].

Film Annex is also building free Internet classrooms at high schools in Afghanistan, thanks to the infrastructure investments of organizations like USAID. The goal of the initiative is to provide Afghan students with free access to Internet, education, and technology.[15] Film Annex aims to supply 40 schools with 400 computers and connect 160,000 children to the world. As of September 2012, 5 schools have been connected to the internet and a 6th was being built out.[20]

Also in 2012, Film Annex launched the Global Initiative for Veteran Entrepreneurship (G.I.V.E.) to support and empower veterans returning from the War in Afghanistan. The project aims to re-introduce these veterans into society and help them make their business ideas a reality by having them use the Film Annex platform and find investors for their business plans.[21] Film Annex also mentors the veterans and hires them as writers for the platform.[22]

References

  1. ^ "Film Annex". CrunchBase. Retrieved 11 September 2012.
  2. ^ a b "Biography". http://www.filmannex.com. Film Annex. Retrieved 11 September 2012. {{cite web}}: External link in |work= (help)
  3. ^ Park, Jane. "Film Annex". Creative Commons Weblog. http://creativecommons.org/. Retrieved 11 September 2012. {{cite web}}: External link in |publisher= (help)
  4. ^ "Are you a blogger? Join The Annex Press and get paid for your blogs!". http://www.filmannex.com. Film Annex. Retrieved 13 September 2012. {{cite web}}: External link in |work= (help)
  5. ^ Gulfidan, Eren. "etting Rewarded on Film Annex". http://www.filmannex.com. Film Annex. Retrieved 11 September 2012. {{cite web}}: External link in |work= (help)
  6. ^ "How do I get my Web TV?". www.filmannex.com. Film Annex. Retrieved 11 September 2012.
  7. ^ Carter, Jessie. "Welcome Film Annex!". http://blog.zooppa.com/. Zooppa. Retrieved 12 September 2012. {{cite web}}: External link in |work= (help)
  8. ^ a b "Filmmaking on Film Annex". www.filmannex.com. Film Annex. Retrieved 11 September 2012.
  9. ^ "Film Annex: Get Sponsored!". http://www.thesmalls.com. Retrieved 12 September 2012. {{cite web}}: External link in |work= (help)
  10. ^ Hall, Gina. "Silicon Valley Ready To Occupy Hollywood". http://www.huffingtonpost.com. Huffington Post. Retrieved 12 September 2012. {{cite web}}: External link in |work= (help)
  11. ^ "Film Annex Capital Partners". http://capitalpartners.filmannex.com/. Film Annex Capital Partners. Retrieved 14 September 2012. {{cite web}}: External link in |work= (help)
  12. ^ "Abel Ferrara - Official Website". http://www.abelferrara.com/. Film Annex. Retrieved 11 September 2012. {{cite web}}: External link in |work= (help)
  13. ^ "Film Annex and Abel Ferrara Create Web TV Channel Read more at http://gotchamovies.com/news/film-annex-abel-ferrera#FQY9wctaQHwiIFjW.99". http://gotchamovies.com/. Gotcha Movies. Retrieved 11 September 2012. {{cite web}}: External link in |title= and |work= (help)
  14. ^ Cinquemani, Sal. "Links for the Day: New Abel Ferrara Website, Pac-Man Turns 30, and Robyn Video Premiere". http://www.slantmagazine.com. Slant Magazine. Retrieved 12 September 2012. {{cite web}}: External link in |work= (help)
  15. ^ a b "Biography". http://www.filmannex.com/. Film Annex. Retrieved 11 September 2012. {{cite web}}: External link in |work= (help)
  16. ^ Sweeney, Michael. "Film Annex Launches Afghan Development Project and Creates Internet Classrooms Afghan Cities". http://news.yahoo.com/. Yahoo News. Retrieved 11 September 2012. {{cite web}}: External link in |work= (help)
  17. ^ "Citadel of New York, LLC and Roya Mahboob". Film Annex Capital Partners. Film Annex Capital Partners. Retrieved 14 September 2012.
  18. ^ "Examer Software by Citadel of New York". Film Annex Capital Partners. Film Annex Capital Partners. Retrieved 14 September 2012.
  19. ^ "Film Annex Acquires Equity Position in Afghanistan's Esteqlal Football Club". Film Annex Blog. www.filmannex.com. Retrieved 7 November 2012.
  20. ^ "Citadel of New York, LLC and Roya Mahboob". http://capitalpartners.filmannex.com. Film Annex Capital Partners. Retrieved 14 September 2012. {{cite web}}: External link in |work= (help)
  21. ^ "FilmAnnex.com: A Publisher Spotlight". http://altitudedigitalpartners.com/altitude-blog/. Altitude Digital Partners. Retrieved 12 September 2012. {{cite web}}: External link in |work= (help)
  22. ^ "Film Annex Launches (G.I.V.E.) to Empower War Veterans and Make Their Business Plans a Reality". http://www.filmannex.com/blog-posts/FilmAnnex. Film Annex. Retrieved 12 September 2012. {{cite web}}: External link in |work= (help)
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