Alex Tronic
Alex Tronic | |
|---|---|
| Origin | Edinburgh, Scotland |
| Genres | Electronica |
| Years active | 2000 to present |
| Labels | Alex Tronic Records |
| Members | Paul Croan |
| Website | Official Alex Tronic Homepage |
Alex Tronic is Electronic musician, DJ, producer and label owner Paul Croan, who is based in Leith, Edinburgh, UK. He debuted in 2000 with a record entitled Mind Matters/Obsessional, which was released by Peyote Records. According to Is this music? magazine, he has mastered the "rare trick of blending familiarity with innovation"[1] within his unique style of electronica and dance music.
Alex Tronic's debut album "To Infinty" was released on his own eponymous label Alex Tronic Records in 2009. The "Back in the Room EP" release followed in 2010, and "Shifting Sands" album was released in 2011.
Electricals EP by Alex Tronic (2012) features vocalist Kirsty Brown and also includes remixes by ATR artist Snakestyle. The ideas and recordings for the EP began during Summer 2011, when Croan relocated to Ibiza to DJ and record. The EP was completed in Edinburgh during winter 2011/2012.
Alex Tronic and Becki Bardot's Balearica sessions EP features vocals from Sally Stapleton and was also released in 2012.
Live performances
Alex Tronic's live set-up includes the use of keyboards, samplers, effects, and a laptop. Members of ÅsA, Keser and Metaltech have occasionally performed live alongside Croan as Alex Tronic Band.
Festival Appearances
Go North, Inverness, June 2009
Belladrum Festival, August 2009
Unique Beats, April 2010
Kellburn Festival August 2010
Radio Sessions
Vic Galloway Radio 1 Scotland live session, February 2009
Discography
Singles
- Mind Matters/Obsessional (2000, Peyote Records)
Studio albums
- Balearica Sessions (2012, Alex Tronic Records)
- Electricals EP (2012, Alex Tronic Records)
- Shifting Sands (2011, Alex Tronic Records)
- Back in the Room EP (March 16, 2010, Alex Tronic Records )
- To Infinity (2009, Alex Tronic Records)
Compilation Albums
- Anthropology Track 1 Side 2 Shanty Lounge CD Double Album (Feb 19 2010, Milenium Records)
- Panoramic (Ambient Mix) Track 17 Side 2 on Goa Beach Volume 20 (May 25 2012 Yellow Sunshine Explosion Records)
- The Chillout, Vol 3 (November 20 2012, Alex Tronic Records)
- Beatup, Vol 4 (November 27 2012, Alex Tronic Records)
Music Industry Work
Croan occasionally speaks at Music Industry seminars and has been involved as an industry expert on panels for PRS for Music. The event "Make it Happen" in Inverness featured a wide and knowledgeable variety of speakers, including Mercury Records A&R David O'Hagan, PRS for Music’s Jules Parker and Stuart Fleming, and solicitor Helen Searle.[2]
He has also been a panelist at the Edinburgh based Music Industry night Born To be Wide which is held monthly at Electric Circus. Here he spoke alongside Owen Morris, (Oasis, The Verve), John McLaughlin and Francis Macdonald. The seminar entitled "The Producers" was aimed at giving insight into what it takes to be a music producer in an ever changing industry.[3]
Recording Studio and Label
Croan's own Recording studio and Alex Tronic Records label are based at Hillside Crescent in Edinburgh. He relocated temporarily to run the label,record and perform live in Ibiza in summer 2011.