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Rogue Ales

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Coordinates: 44°37′13″N 124°03′08″W / 44.6202°N 124.05236°W / 44.6202; -124.05236
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Rogue Ales
IndustryAlcoholic beverage
Founded1988
Headquarters
Newport, Oregon
,
U.S.
Area served
Worldwide
Key people
Brett Joyce (President)
Brewer (CEO)[1]
ProductsAles,Porters,Stouts,Lagers,Meads and Spirits
Websiterogue.com

Rogue Ales is an American craft brewery headquartered in Newport, Oregon. In 1987 Jack Joyce, Bob Woodell, past University of Oregon fraternity brothers, and another friend, Rob Strasser, were approached by Jeff Schultz, Bob's Accountant and avid homebrewer. He had and idea to start a "Brew Pub." Construction began in June of 1988 and the brewery and pub opened in October 1988 in Ashland, Oregon. The 10 bbl brew system was set up in the basement with a 60 seat pub above. The following year the company opened their second brewpub in where they are now headquartered. They operate brewpubs in Oregon, Washington, and California. Rogue exports throughout the US and internationally. Rogue Ales has been described as "invariably fun and full flavored".[2][3]

The company has also expanded into distilling as well, with micro distilleries in Newport and Portland.

History and manifesto

The brewpub in Ashland was located on a very pretty and scenic location on the Lithia Creek and even though it enjoyed moderate success and the beer was great, Ashland was not to be Rogue' only adventure. The story of how Rogue came to be headquartered in an Oregon coastal fishing town is through the travels of CEO Jack Joyce, a former Vice President of Nike, Inc. shoes. Joyce recalls visiting Newport in February 1989 at the suggestion of a partner (then director of the Port of Portland). Legend has it that a terrible and rare snow storm struck and Jack found himself stranded on the Historic Bay Front, with no way up the hill. He was forced to walk the streets until he met up with Mo Niemi, (owner of Mo's restaurant chain, long recognized as an "Oregon institution", Mo was as well known for her generous spirit as for her clam chowder[4]). Mo took Jack in and gave him a hot bowl of clam chowder and told him about her dream of living above a bar and how she just might have the perfect spot for the next Rogue Brew Pub. Mo's family owned a large building that had over 1,000 sq feet of empty store front, 3 full time apartments upstairs, and 800 sq feet of garage that was being used to store antique cars. Although Joyce was initially skeptical about running a full fledged brewery, Niemi managed to convince him that it was achievable, and in spite of some unusual clauses in the lease agreement he decide to partake in the venture. The two stipulations were that a picture of Mo herself, naked in a bath tub, forever be displayed at the pub (it is still there today just to the left of the bar and that Rogue give back to the local community saying "If you're lucky enough not to go broke, feed the fishermen."[5] Although now deceased, Mo's legacy lives on at Rogue, her likeness graces the Half-e-weizen bottle (originally Mo's Ale and now MoM Ale [6]).


Joyce has described the company's goals as, "We try to do four things - keep making great product, keep trying to make our packaging great, keep trying to integrate ourselves in our communities, and keep creating unique thunder (in promotions)...". Rogue maintains a company manifesto that expands on their values.[7]

The company gives back to its community in a variety of ways, for example helping the City of Newport celebrate its 125th anniversary with the issue of a limited edition Newport Anniversary Ale, whose historical label pays tribute to the Yaquina Brewery, Newport's first[e]. Rogue also donates ongoing proceeds of a specialty brew series to the Oregon Coast Aquarium (past beers have included Spiny Lumpsucker Ale, Wolf Eel Ale, Shark Tooth Ale and Sea Otter Amber). One (Whale Ale) was even crafted in honor of Keiko, the orca, the Aquariums most celebrated resident and star of the movie Free Willy before his release into open waters. In addition there are ongoing sponsored activities like the annual surfing event "The Gathering Longboard Classic" on Newport's South Beach.[8][9]

Brewing philosophy

Rogue Ales Distillery & Public House in Portland.

John C. Maier, current Brewmaster, joined the company in 1989 after a chance encounter with Joyce at an airport.[5] Maier is a 1986 graduate of the Siebel Institute of Technology. He describes Rogue Ales' practice of crafting a wide range of ales (regular, seasonal and specialty) as being due to Rogue's philosophy "that variety is the spice of life". Rogue to date has produced more than 60 different ales using a non-pasteurized process with no preservatives, all natural ingredients (many from the Pacific Northwest which includes all of their malts and hops) and a special proprietary yeast known as "Pacman".[5][10][11]

Maier says that all of their beers are meant to go with food. To that end, the company has worked closely with celebrated chefs such as Iron Chef's Masaharu Morimoto,[12] brewing industry experts like Jack Eckhardt[13] and restaurateurs in crafting signature beers, educating consumers on the finer points of cuisine (such as pairing cheeses and beers in much the same way as wine) and produced in house specialty ales for restaurants.[14][15][16][17]

The company's offerings are popular with critics and craft beer aficionados and have been major award winners in worldwide competitions[b][c][d].[18][19][20][21][22][23][24]

Notable ales

Examples of award winning and notable Rogue Ales[25] [26]

Oregon ranks 4th nationally in craft breweries per capita.[27]
Ales Beer style[e][28] Awards Year
Amber Ale World Beer Championships - Gold 1996, 2003, 2004, 2005, 2006, 2007
Bitter World Beer Championships - Gold 2005, 2006, 2007
India Red Ale World Beer Championships - Gold 2008
Golden Ale West Coast Brew Fest Competition - 1st 2005
Stout World Beer Championships - Gold 2003, 2004, 2006, 2007
Malt Liquor World Beer Championships - Silver 2007
Maibock World Beer Championships - Gold 2003, 2008
Strong Ale World Beer Championships - Silver 2008
Amber Ale Australian International Beer Awards - Gold 2000
Hefeweizen World Beer Championships - Gold 2003
Brown Ale World Beer Championships - World Champion/Gold 1999, 2003, 2004, 2005, 2006, 2007, 2008
Pale Ale - -
Pale Ale World Beer Championships - World Champion/Gold 2004, 2005, 2006, 2007, 2008
Lager World Beer Championships - Silver 2004, 2005
Lager - -
Porter International Beer Competitions - Best in Show/Gold 2005
Winter Ale World Beer Championships - Silver -
Pilsner World Beer Championships Package Award - Gold 2005
Specialty Grain World Beer Championships - Gold 2005
Specialty Grain World Beer Championships - World Champion/Gold 2005, 2006
Golden Ale World Beer Championships - World Champion/Gold 2004, 2005, 2006
Red Ale - -
Northwest Amber - -
Sea Otter Amber[24]
Amber Ale World Beer Championships - World Champion/Gold 2003, 2004, 2005, 2006
Stout World Beer Championships - Gold 1996, 1998, 1999, 2004, 2006, 2007
Rauchbier World Beer Championships - World Champion/Gold 1995
Wheat - -
India Pale Ale World Beer Championships - World Champion/Gold 2003, 2004, 2006, 2007, 2008
Porter World Beer Championships - Gold 2008
Imperial Dry Hopped Red World Beer Championships - Silver 2008
Stout World Beer Championships - Gold 1998, 1999, 2000, 2004, 2006, 2007
Bitter World Beer Championships - Gold 2007
Barley Wine World Beer Championships - World Champion/Gold 1996, 1997, 2001, 2004, 2005, 2006, 2008
India Pale Ale New Zealand International Beer Awards - Silver 2008
ESB World Beer Championships - Gold 2000

References

  1. ^ |url=http://www.brewersalefest.com/%7Ctitle=Brewers Memorial Ale Fest - honoring Rogue Brewmaster, John Maier's faithful companion Brewer
  2. ^ Gianotti, Peter (August 20, 2007). "A tale of 2 coasts". Newsday. Retrieved September 17, 2007.Half-e-Weizen "...traces of coriander and ginger in an invigorating wheat beer." St Rogue Red "Maltiness, roasted variety.. earthy"
  3. ^ "The Law of Beer". Law School News. University of Oregon. November 10, 2006. Retrieved September 17, 2007.
  4. ^ http://moschowder.com/home.cfm?dir_cat=13832 reprint The Oregonian
  5. ^ a b c Bryson, Lew (2005). "Rogue is different". Beverage Business. New Beverage Publication, Inc. Archived from the original on October 30, 2007. Retrieved September 19, 2007.
  6. ^ http://www.rogue.com/beers/half-e-weizen.php
  7. ^ Moen, Alan (August 1, 1999). "Rogue Warrior: An Interview with Jack Joyce". Beer Notes. Retrieved September 19, 2007.^ a: "NB: But why Newport? There must be a story about that. JJ: My partner was the director of the Port of Portland. His counterpart in the Port of Newport had a prominent citizen, Mo Niemi - Mo's Clam Chowder-, and she wanted a bar downstairs and her kids were smarter than that. They didn't want to run it. So I came down to tell Mo we were brewers, not publicans...[Joyce was then snowed in for 4 days]...So I said, hell, we can make a brewery out of this...she was a very persuasive woman. BN: Mo really talked you into it, then?JJ: Well, yeah, and she made it fair...All we had to do was hang that godawful picture of her in her French bathtub - naked."
  8. ^ "City of Newport and Rogue Ales Brewery announce commemorative bottle in celebration of Newport's 125th Anniversary". Newport News-Times. August 27, 2007. Retrieved September 19, 2007. [dead link]^ e: "We really wanted to get involved with the 125th celebration for Newport and we felt that making a special label was our way of giving something back to Newport." Jack Joyce, CEO "The historic photo from the Oregon Coast History Center is a perfect fit for the Rogue, Newport and the 125th anniversary celebration."City of Newport City Manager Allen O'Neal
  9. ^ Eberly, Laura (September 8, 2006). "The Gathering Longboard Classic returns". Newport News-Times. Retrieved September 17, 2007. [dead link]
  10. ^ Clarke, Jim (August 1, 2004). "An Interview with John C. Maier, Brewmaster at Rogue Ales (with Brewer,". Star Brewers. Retrieved September 17, 2007.
  11. ^ "Rogue celebrates 10,000 brews". Newport News-Times. March 17, 2007. Retrieved September 17, 2007. [dead link]
  12. ^ Chou, Hsiao-Ching (May 6, 2003). "Iron Chef hawks book, two beers and self". Seattle Post Intelligencer. Retrieved September 17, 2007.
  13. ^ Beertalk
  14. ^ Murphy, Linda (May 4, 2006). "Chipotle beer heats up Cinco de Mayo". San Francisco Chronicle. Retrieved September 17, 2007.Chipotle Ale"...smoky, subtly peppery palate matching the heat and spice of chilie-based cuisine."
  15. ^ Foyston, John (July 18, 2007). "Fred Eckhardt 's Beer-and-Cheese Tasting". The Beer Here blog. Oregonian. Retrieved September 17, 2007.
  16. ^ Fletcher, Janet (February 17, 2005). "Forget wine and cheese parties -- the true soul mate for fromage isn't made from grape juice". San Francisco Chronicle. Retrieved September 17, 2007.
  17. ^ Strong, Andrea (September 2, 2007). "STIR FRY IT UP". New York Post. Retrieved September 17, 2007.
  18. ^ Prial, Frank (September 23, 2003). "Loving Stout for All the Right Reasons". New York Times. Retrieved September 17, 2007. [dead link]Shakespeare Stout "The favorite of Scholz, who liked its contrast of bitter and sweet. Dark, creamy and classic, Asimov said. Prial liked the complexity, and Hesser found it straightforward with flavors of molasses, bread and tobacco."
  19. ^ "Ales By Design". Forbes FYI. April 7, 2005. Retrieved September 17, 2007.^ b: "For almost 20 years, Rogue Ales has been brewing strange but wonderful things out on the Oregon coast-beers with such names as Dead Guy Ale and Brutal Bitter, often laced with surprising ingredients like chipotle, hazelnuts or roasted buckwheat."
    Imperial Stout "dark, chocolaty" I2PA (Imperial India Pale Ale) " complex 'sipping' beer"
  20. ^ "Rogue Ales makes history at international beer competition". Newport News-Times. July 14, 2005. Retrieved September 17, 2007. [dead link]^ d: Rogue Ales won a history-making four out of 11 gold medals at the 2005 International Beer Competition, in May, in London, England. Rogue Ales also won the title of "Supreme Champion" for its Mocha Porter. The International Beer Competition (IBC) is an important contest in the world for packaged beers and ciders, utilizing a panel of 40 judges selected from across the industry. The competition is unique in its approach to beer judging, and recognizes that for a beer to be successful in the off-trade, it not only must taste good, it must also be packaged in a unique and informative way."Rogue Ales winning four gold medals and the Supreme Champion title shows it was the star of the show at the IBC" said OLN (Off License News) editor Graham Colter. OLN is the largest beverage magazine in England.
  21. ^ Novak, Jessica (September 1, 2007). "The 3 Minute Interview". Oregon Examiner. Retrieved September 17, 2007. [dead link]^ c: The man, the myth, the legend, Jay Heckman is Baltimore’s beerman. He’s put back 1,002 different beers in a three-year span at Mahaffey’s Pub in Canton...Q. What’s your favorite brewery? Rogue. I’m into domestics. It’s not that other countries brew bad beer. It’s just that I like to keep my focus by knowing the breweries, what they do and when their release dates are. The world is just way too big to know all of the breweries in every country. I focus on U.S. But, of course, I'm only 25. I've got some time to learn.
  22. ^ Kaspar, Rob (September 5, 2007). "Man hits his mark: 1,000 beers". Baltimore Sun. Retrieved September 19, 2007. [dead link]
  23. ^ "Rogue Dazzles International Judges". realbeer.com. Retrieved September 17, 2007.
  24. ^ a b Clarke, Jim (March 17, 2007). "The Rogue Nation of Ales". Star Brewers. starchefs.com. Retrieved September 17, 2007.Sea Otter Amber aka American Amber. Latest in the Oregon Coast Aquarium series.
  25. ^ [1] Rogue Awards .pdf
  26. ^ [2] Rogue Awards
  27. ^ Craft Brewing Industry Statistics
  28. ^ [3] Additional Beer Styles^ e: Beer styles are not hard and fast categories, examples given may fit one or more style.

44°37′13″N 124°03′08″W / 44.6202°N 124.05236°W / 44.6202; -124.05236

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