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Francesco Rulli

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Francesco Rulli
Born
Florence, Italy
OccupationBusinessman
Known forFounder and President of Film Annex; fashion business partner to John Malkovich

Francesco Rulli is an Italian businessman and black belt Judo instructor at the New York Athletic Club.[1] He founded and serves as the president of Film Annex, an online independent film distribution platform and Web TV Network.[2] Film Annex's distribution of movies and WebTV's allows artist and filmmakers to fund their projects and promote their works with a shared advertising model. In contrast to YouTube and Vimeo, Film Annex has an editorial team that approves the content of all films before release to ensure that they are made by professionals.[3] Rulli also co-founded Mrs. Mudd, a fashion and design consulting firm with American actor, producer and director John Malkovich.[4] Rulli was a featured actor in John Malkovich's Documentary "Flipping Uncle Kimono". [5] [6]

Career

In 2001, Rulli met John Malkovich in New York through mutual friend and then ambassador Muhamed Sacirbey, and asked Malkovich if he would be interested in doing a men's clothing line.[7] In 2002, they founded Mrs. Mudd,[8] a fashion company selling outfits designed by Malkovich himself.[9] The company released its John Malkovich menswear collection, "Uncle Kimono", in 2003[10] The line expressed the idiosyncratic tastes of John Malkovich, with items such as the "Nervous Breakdown Jacket." [11]

Rulli founded Film Annex, a Web TV Network that allows filmmakers to create free Web TVs to present their work under specific domain names. In this way, Film Annex creates a brand out of the filmmaker’s name, company, or project, thus reducing the "forward-slash mentality" of Vimeo, YouTube, and other similar platforms.[12] One of Film Annex’s most notable projects is the May 2010 launch of www.AbelFerrara.com, a Web TV in partnership with American screenwriter and director Abel Ferrara. Abel Ferrara TV broadcasts Ferrara’s videos, including excerpts from his films, news about his latest projects, and interviews with the filmmaker and other members of his creative team.[13]

As another Film Annex project, in 2012, Rulli partnered with Roya Mahboob, founder and CEO of the Afghan Citadel Software Company (ACSC), to launch the Afghan Development Project and Women's Annex. The project aims to show the world the new face of Afghanistan by broadcasting current event videos, interviews, and news clips as well as archival material directly from Afghan Youth Development.[14] Women's Annex is an educational and financing initiative that provides women with mentoring and monetizing options for any video content they post on social media, allowing them to find opportunities to begin filmmaking careers.[15]

Judo

Rulli is a member of the New York Athletic Club's Judo Club, and he is a Yodan (4th degree black belt) as an active competitor in Judo. He is a coach of and helps run the New York Athletic Club’s Saturday Morning Program,[1] which is organized for NYAC members’ children to receive exposure to and basic training in judo.[16]

Rulli is the Producer of JudoArts.com and Film Annex is a sponsor of the 2013 New York Judo Open. Film Annex has filmed the tournament and conducted interviews with the athletes since 2010.[17][18]

As a supporter of Judo, Rulli convinced Actor/Designer John Malkovich to present an unconventional fashion show in the documentary "Flipping Uncle Kimono". Malkovich and Rulli used 20 Judo fighters as models during a Milan fashion show that looked like a championship Judo match with the fighters wearing men's suits from the Mrs. Mudd fashion line by John Malkovich. They did this on a stage in a courtyard in Milan, in front of a live audience, and with Malkovich and Rulli directing the action.[19]

Charity Work

Francesco Rulli is an active member of the Global Medical Relief Fund, an organization working to bring aid to children injured or otherwise adversely affected by war, natural disaster or illness.[20] He also supports the Special Needs Activity Center for Kids (SNACK), which provides after-school and weekend recreational programs for children with Autism Spectrum Disorders and other similar developmental and behavioral disabilities.[21]

References

  1. ^ a b "The History of Judo at the New York Athletic Club". www.newyorkopenjudo.com. Retrieved 26 January 2012.
  2. ^ "Film Annex". Crunch Base. Retrieved 13 February 2013.
  3. ^ http://magazine.after-set.com/2013/01/rethinking-the-film-distribution/
  4. ^ John, Heather (April 13, 2003). "Fashionable Liaisons: Meet John Malkovich, Tailor of the Cinema". Los Angeles Times. Retrieved January 24, 2012.
  5. ^ http://www.imdb.com/name/nm0000518/?ref_=fn_al_nm_1
  6. ^ http://www.imdb.com/name/nm2134752/?ref_=tt_cl_t3
  7. ^ Brescia, Joe (February 11, 2006). "From Broadway to Runway". New York Times. Retrieved January 24, 2012.
  8. ^ "Meet Mrs. Mudd" (PDF). New York Observer. Retrieved 28 January 2013.
  9. ^ "Wearing John Malkovich". The Sydney Morning Herald. July 10, 2004. Retrieved January 24, 2012.
  10. ^ "Let John Malkovich dress you…". April 30, 2005. Retrieved January 25, 2012.
  11. ^ "John Malkovich's Nervous Breakdown" (PDF). Film Annex Capital Partners. Retrieved 25 January 2013.
  12. ^ Park, Jane. "Film Annex". Creative Commons Blog. Creative Commons. Retrieved 26 January 2012.
  13. ^ "Film Annex and Abel Ferrara Create Web TV Channel". Gotcha Movies. Gotcha Movies. Retrieved 26 January 2012.
  14. ^ Shah, Angela. "In Afghanistan, Roya Mahboob Connects Girls With Computers". Newsweek's The Daily Beast. Retrieved 5 September 2012.
  15. ^ "Op-Ed: Billions of Women on This Planet Have Stories to Tell—So Listen Up". Take Part. Retrieved 5 February 2013.
  16. ^ DiPrinzio, Ron (2006). "Coaches Return for 111th Season" (PDF). The Winged Foot. 125 (10): 10. Retrieved 26 January 2012. {{cite journal}}: Unknown parameter |month= ignored (help)
  17. ^ http://www.teamusa.org/USA-Judo/Features/2010/October/15/Film-Annex-to-Sponsor-Promote-and-Document-the-New-York-Open-Judo-Championship-this-Weekend.aspx
  18. ^ http://www.newyorkopenjudo.com/index.php
  19. ^ http://www.imdb.com/title/tt0445020/plotsummary?ref_=tt_ov_pl
  20. ^ "About Us". GMRF Children. gmrfchildren.org. Retrieved 26 January 2012.
  21. ^ "SNACK Mission". SNACK NYC. snacknyc.com. Retrieved 26 January 2012.

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