Wear it pink
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wear it pink is a UK-wide fundraising initiative organised by the charity, Breast Cancer Campaign. Held annually in October, which is Breast Cancer Awareness Month, supporters wear an item of pink and in return donate £2 each to Campaign. The money raised funds around 100 projects, specifically breast cancer research throughout the UK and Ireland. This awareness emphasizes the need for improved diagnosis, treatment, prevention and cure.[1]
History
wear it pink is the UK’s original and biggest pink day during October. Set up in 2002 by Campaign to help fundraise for breast cancer research, since its beginning the fundraising initiative has raised over £13.2 million.
Anyone can take part and it is popular with office workers, schools and community clubs. The 2011 event took place on Friday 28 October. The 2011 Wear it Pink event raised £2.2 million for cancer research.[2] The 2013 event will take place on Friday 25 October.
As said by a Bolton West MP, "I know people who have lost friends and family members to the disease and I would like to encourage local residents to support Wear it Pink to raise valuable funds for breast cancer research".[3]
References
- ^ http://www.uclan.ac.uk/information/services/fm/safety_and_health/special_events.php Wear it Pink on 28th October 2011!
- ^ http://www.yorkpress.co.uk/news/10009432.Showing_support_on_Wear_It_Pink_day/ Showing support on Wear It Pink day
- ^ http://www.leighreporter.co.uk/news/local/wear-it-pink-1-4957415 Wear it Pink
1. wear it pink FAQs. [1]
2. wear it pink event. [2]