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Max von Zedtwitz

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Max von Zedtwitz
Max von Zedtwitz
Born
EducationM.Sc. (Computer Science)
MBA (Technology Management)
Ph.D. (Management)
Alma materETH Zurich
University of St. Gallen
Occupation(s)Academia, researcher, consultant, executive education, coach
EmployerGLORAD
Websitehttp://www.glorad.org/zedtwitz

Max von Zedtwitz (born in Switzerland) is a scholar of global R&D and innovation with a focus on emerging countries. He is Managing Director of GLORAD, a research network with locations in China and Switzerland, and professor at universities in Europe and China.

Scientific work

Von Zedtwitz's work is at the intersection of international business, innovation, and R&D Management. With collaborator Oliver Gassmann, he proposed a behavioral model of organizational evolution of global R&D organization.[1] This model contends that firms follow a limited number of strategic paths when internationalizing R&D activities, requiring internal actors (business units and R&D centers) to behave, collaborate and communicate in ways commensurate with the complexity and maturity of the global R&D organization.[2] He and Gassmann also formulated a supply-and-demand model for innovation globalization, which suggests that global R&D organization is strongly influenced by two principal external drivers, namely access to markets and access to technology.[3] In managerial writings, especially his book on Managing Global Innovation,[4] he outlined support mechanisms appropriate to lead global innovation teams within such R&D organizations.[5]

One of the first to focus on R&D in China,[6] he worked on the theory of reverse innovation and innovation in emerging countries, [7] both inbound R&D investments and management of innovation in China and outbound internationalization of R&D by Chinese firms. In this context, he refined organizational growth models for individual units as well as networks of units. He also contributed to the theory of global R&D flows, pharmaceutical innovation, and business incubator management.

Awards

  • 2009 IAMOT Award for Research Excellence (top-50 researcher worldwide in technology management) [8]

Selected publications

  • Keupp, M.; Friesike, S.; von Zedtwitz, M. (2012): How Do Foreign Firms Patent in Emerging Economies with Weak Appropriability Regimes? Archetypes and Motives. Research Policy, Vol. 41, No. 8, 1422-1439.
  • von Zedtwitz, M.; Gassmann, O. (2002): Market versus Technology Drive in R&D Internationalization: Four different patterns of managing research and development. Research Policy, 31, 4, 569–588.
  • Gassmann, O.; von Zedtwitz, M. (1999): New Concepts and Trends in International R&D Organization. Research Policy, Vol. 28, 231–250.
  • von Zedtwitz, M.; Birkinshaw, J.; Gassmann, O. (2008, Editors): Management of International Research and Development. Edgar Elgar: Cheltenham.
  • Sun, Y.; von Zedtwitz, M.; Simon, D. (2008, Editors): Global R&D and China. Routledge: Oxford.
  • Boutellier, R.; Gassmann, O.; von Zedtwitz, M. (2008): Managing Global Innovation – Uncovering the Secrets of Future Competitiveness. 3rd ed. Springer: Heidelberg.
  • Festel, G.; Kreimeyer, A.; Oels, U.; von Zedtwitz, M. (2005, Editors): The Chemical and Pharmaceutical Industry in China – Challenges and Threats for Foreign Companies. Springer: Heidelberg.

See also

References

  1. ^ Niosi (1999) The Internationalization of Industrial R&D: From Technology Transfer to the Learning Organization. Research Policy, 28 (2-3), 107-118.
  2. ^ Criscuolo and Narula (2005) Using Multi-Hub Structures for International R&D. Management International Review 47, 5, 639-660
  3. ^ Gammeltoft (2006) Internationalisation of R&D: trends, drivers, and managerial challenges. Int'l Journal of Technology and Globalisation, 2, 1/2, 177-199
  4. ^ http://www.amazon.com/Managing-Global-Innovation-Uncovering-Competitiveness/dp/3540254412
  5. ^ Medcof (2009) Book Reviews. R&D Management 39, 2, 225-226.
  6. ^ “Research in China”, The New York Times, C1 & C4, Sept. 13, 2004
  7. ^ http://www.economist.com/node/10053234
  8. ^ Technovation (2009) Vol 29, 4, 235-236

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