Checker shadow illusion
Same color illusion, also known as Adelson’s "Checker shadow illusion" or Checker shadow illusion or just Checker shadow, is a visual illusion. The squares A and B on the illusion are of the same color (or shade), although they seem not to be. You can check it out with an eyedropper in a graphic program. By moving a copied fragment of B with mouse you can even see live how the shade changes in front of your eyes (animation of this effect in WMV, AVI_XVID, SWF formats, as well as EXE file can be downloaded from this page).
"When interpreted as a 3-dimensional scene, our visual system immediately estimates a lighting vector and uses this to judge the property of the material." [quotation from this page]
It was first published by Ted Adelson in 1995. The original figure. Ted Adelson's explanation.
You can also see the illusion at [1] and [2] and [3]