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OrderUp

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OrderUp is an online food ordering franchise. Each OrderUp franchisee owns rights to a geographic territory while OrderUp provides ordering technology, customer service support, and training.[1]

OrderUp started as an online menu business, called LionMenus, which served State College, PA.[2]. In 2009, the founders relocated to Baltimore, MD, and formed LocalUp to expand the LionMenus technology to additional markets[3]. LocalUp licensed the technology to entrepreneurs who created online food ordering sites in their own communities[4]. These licensees white-labeled the technology and ran the everyday operations[2]

LocalUp operated under this licensing model until 2012, when the company rebranded and switched to a franchising model. Now, OrderUp has switched most local sites to the national brand[2], and sells franchise locations under a national brand.[5] As of August 2013, OrderUp had sites in about 25 American cities[6].

Services

OrderUp users can browse local delivery and takeout restaurants and their specials, and then order food online[2]. On OrderUp’s mobile application, launched in 2013, users can order food from Android or iOS devices.[7] OrderUp focuses on cities and communities that don’t have extensive existing access to online food ordering[4]. Additionally, OrderUp’s franchise owners focus on local restaurants.[8]

References

  1. ^ "Digital Franchises: New Spin on an Old Business Model". Inc. Retrieved 10/22/13. {{cite web}}: Check date values in: |accessdate= (help)
  2. ^ a b c d "PSU Grads Make Ordering Out Even Easier". WTAJ-TV. Retrieved 10/22/13. {{cite web}}: Check date values in: |accessdate= (help)
  3. ^ Sentementes, Gus. "LocalUp finds footing in online food ordering". The Baltimore Sun. Retrieved 10/22/13. {{cite web}}: Check date values in: |accessdate= (help)
  4. ^ a b Rao, Leena. "LocalUp Wants To Be a Hyper-Local Grubhub for Smaller Cities and Neighborhoods". TechCrunch. Retrieved 10/22/13. {{cite web}}: Check date values in: |accessdate= (help)
  5. ^ Zaleski, Andrew. "OrderUp: Canton startup invests in 'digital franchising' to bring online food-ordering nationwide". Technically Baltimore. Retrieved 10/22/13. {{cite web}}: Check date values in: |accessdate= (help)
  6. ^ Lawler, Ryan. "'Hometown' Food Delivery Startup OrderUp Launches a Mobile App". TechCrunch. Retrieved 12/11/13. {{cite web}}: Check date values in: |accessdate= (help)
  7. ^ "OrderUp now offering mobile ordering from local restaurants". Fast Casual. Retrieved 10/22/13. {{cite web}}: Check date values in: |accessdate= (help)
  8. ^ Bond, Hannah. "OrderUp's New App Makes Ordering Food on the Go Simpler". Mobile Commerce Insider. Retrieved 10/22/13. {{cite web}}: Check date values in: |accessdate= (help)
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