OrderUp
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OrderUp is an online food ordering franchise. Each OrderUp franchisee owns rights to a geographic territory while OrderUp provides ordering technology, customer service support, and training.[1]
OrderUp started as an online menu business, called LionMenus, which served State College, PA.[2]. In 2009, the founders relocated to Baltimore, MD, and formed LocalUp to expand the LionMenus technology to additional markets[3]. LocalUp licensed the technology to entrepreneurs who created online food ordering sites in their own communities[4]. These licensees white-labeled the technology and ran the everyday operations[2]
LocalUp operated under this licensing model until 2012, when the company rebranded and switched to a franchising model. Now, OrderUp has switched most local sites to the national brand[2], and sells franchise locations under a national brand.[5] As of August 2013, OrderUp had sites in about 25 American cities[6].
References
- ^ "Digital Franchises: New Spin on an Old Business Model". Inc. Retrieved 10/22/13.
{{cite web}}: Check date values in:|accessdate=(help) - ^ a b c "PSU Grads Make Ordering Out Even Easier". WTAJ-TV. Retrieved 10/22/13.
{{cite web}}: Check date values in:|accessdate=(help) - ^ Sentementes, Gus. "LocalUp finds footing in online food ordering". The Baltimore Sun. Retrieved 10/22/13.
{{cite web}}: Check date values in:|accessdate=(help) - ^ Rao, Leena. "LocalUp Wants To Be a Hyper-Local Grubhub for Smaller Cities and Neighborhoods". TechCrunch. Retrieved 10/22/13.
{{cite web}}: Check date values in:|accessdate=(help) - ^ Zaleski, Andrew. "OrderUp: Canton startup invests in 'digital franchising' to bring online food-ordering nationwide". Technically Baltimore. Retrieved 10/22/13.
{{cite web}}: Check date values in:|accessdate=(help) - ^ Lawler, Ryan. "'Hometown' Food Delivery Startup OrderUp Launches a Mobile App". TechCrunch. Retrieved 12/11/13.
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