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IMI Mobile Private Limited
IndustryMobile Value Added Services
Founded(1999 (1999))
Headquarters
, Andhra Pradesh
,
India
ServicesValue Added Services
Number of employees
600
WebsiteIMImobile.com

IMImobile Private Limited is a provider of end-to-end mobile engagement software to mobile operators, enterprises and media companies.[1] The products have been developed on a core modular platform developed by IMImobile called the DaVinci Evolved Service Platform (ESP). IMImobile’s operator customers include Aircel, Airtel, BSNL, France Telecom, Meteor, Millicom, Mobitel, MTN, Reliance, Tata, Telefónica, Tigo, Zain and Vodafone. IMImobile’s media and enterprise customers include BBC, Centrica, E-ON, Ford, Mahindra & Mahindra, Star TV, Universal Musicand The AA.[2] IMImobile has offices in Asia, Africa, Middle East, Europe and Central and North America.[3]

History

IMImobile was founded as a division within IMISoft to develop software that would deliver mobile data services for mobile network operators. In 2001, the company developed the DaVinci Evolved Service Platform (ESP) to provide telecom operators a flexible foundation on which innovation and new services could be delivered to their subscribers.[4] The first major breakthrough for IMImobile was the MTN South Africa mandate for multi-territory deployment of DaVinci ESP in Africa for their operations in 17 countries. This deployment, based on the hub-and-spoke model was successful as MTN achieved reduced time-to-market, increased Average Revenue per User (ARPU) and easier roll out of local services after implementation of DaVinci ESP.[4] Since 1999, IMImobile has pioneered the ‘managed service model’ that offers end to end technology and operational solutions.[1]

Corporate Affairs

Key People[5]

  • Vishwanath (Vish) Alluri: Founder and Executive Chairman
  • Shyam Bhat: CTO and Founder
  • Jayesh R Patel: Chief Executive Officer

Mergers & Acquisitions

  • In September 2011, IMImobile acquired Skinkers, a UK-based digital agency. Skinkers, has developed iPhone, iPad and Android applications for companies such as American Airlines, BBC, Microsoft, Spectator and Virgin Atlantic.[6]
  • In October 2010, the company acquired WIN Plc. a UK-based mobile and wireless data services company. (5)[7]
  • In 2009, IMImobile acquired UK-based digital content delivery services provider dx3.
  • In 2009, the company took over Music2You service from Nokia Siemens Networks toprovide full-track music download and subscription services.

Platforms

DaVinci Evolved Service Platform (ESP)

DaVinciSocial is a white labeled service that allows users to have immediate access to all of their communications, social profiles and communities from one place on their mobile. Users can keep connected with friends from multiple social networks, update their status information, send pictures and videos and receive IM and email notifications, all managed from a single interface.[8] DaVinci Social is part of the DaVinci services and products portfolio that brings together music, social networking, mobile advertising, mobile marketing, voice and messaging services.[9]

Products & Services

IMImobile is a provider of various services which include Content delivery, messaging, PIM & social services, advertizing and marketing services and also multimedia services. Its other services for mobiles include Storefronts, Ringback tunes, Music-related services, Social, Connect and Promotions and also 3G services.
The recently launched IMIOpenHouse is aimed at bridging the gap between telecom operators and businesses, developers & service providers. It is Open Mobile Market (OMM) based, cloud-based platform that aims to provide integrated telecom services to its customers.

Service Lines

  • Content Delivery
  • Messaging
  • PIM & Social
  • AD & Marketing
  • Multi Media
  • Storefronts
  • Ringback Tones
  • Music
  • Social
  • Connect
  • Promotions
  • 3G Services

Acquisitions

IMImobile acquired Mobytec, the technology platform powering Mobyko.com social aggregation service in July, 2009.[10] The Mobytec platform is now being offered by IMImobile as a fully managed service for mobile network operators (MNOs).

IMImobile and Telecom Express launched IMEXmobile in June, 2009.[11] The joint venture company was set up to provide end to end solutions for the implementation of interactive mobile services for media companies.

The company took over the Music2You service from the Nokia Siemens Networks in February, 2009.[12] Under the M2Y brand, IMImobile provides full-track music download and subscription services.

It also acquired the UK-based digital content delivery services provider dx3, a company which specialized in digital content delivery.[13] in October 2010, IMImobile acquired Win, a U.K. mobile and wireless data services company for US$26 million.[14]

References

  1. ^ a b "IMImobile CEO Listed in 50 Most Important People in Mobile Content | Business Standard". business-standard.com. Retrieved 2014-04-05.
  2. ^ http://www.dnaindia.com/money/1596206/report-accountant-shows-tech-is-not-just-an-engineers-domain
  3. ^ http://www.thehindubusinessline.com/industry-and-economy/info-tech/article3817097.ece
  4. ^ a b "The 'Vishful' Entrepreneur". businessworld.in. Retrieved 2014-04-05.
  5. ^ "IMImobile". imimobile.com. Retrieved 2014-04-05.
  6. ^ "IMImobile acquires UK digital company Skinkers - Economic Times". articles.economictimes.indiatimes.com. Retrieved 2014-04-05.
  7. ^ "Accountant shows tech is not just an engineer's domain | Latest News & Updates at Daily News & Analysis". dnaindia.com. Retrieved 2014-04-05.
  8. ^ "IMImobile introduces DaVinci Social | Know Your Mobile India". knowyourmobile.in. Retrieved 2014-04-05.
  9. ^ "IMIMobile Launches DaVinci Social, White Labeled Social Communication Service : NextBigWhat". nextbigwhat.com. Retrieved 2014-04-05.
  10. ^ Acquisition of Mobytec
  11. ^ Launch of IMEXmobile
  12. ^ Takeover of M2Y Services from Nokia Siemens Networks
  13. ^ Acquisition of UK based dx3
  14. ^ "India's IMImobile Acquires UK Mobile Company, WIN". PC World. Retrieved 21 October 2010.
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