OrderUp
OrderUp is an online food ordering franchise. Each OrderUp franchisee owns rights to a geographic territory while OrderUp provides the ordering technology and customer service support.[1]
History
OrderUp started as an online food ordering business, called LionMenus, which served State College, PA.[2] In 2009, the founders relocated to Baltimore, MD and formed LocalUp to expand to additional markets.[3] The company used $1.5 million in investments to facilitate growth into small markets.[4] OrderUp is one of a growing number of companies geared towards capitalizing on online food ordering. Other companies, including Grubhub, provide similar services to restaurants and consumers.[5] Initially, LocalUp licensed their technology to entrepreneurs who created online food ordering sites in their own communities[6] These licensees white-labeled the technology and ran the everyday operations.[2] LocalUp operated under this licensing model until 2012, when the company rebranded as OrderUp and switched to a franchising model. Now, OrderUp has switched most local sites to the national brand.[2] OrderUp is one of the first companies to provide a digital franchise in order to target local markets.[7]
Size
As of August 2013, OrderUp had sites in about 25 American cities and had launched a mobile application from which users can order food using Android or iOS devices.[8]
References
- ^ "Digital Franchises: New Spin on an Old Business Model". Inc. Retrieved 10/22/13.
{{cite web}}: Check date values in:|accessdate=(help) - ^ a b c "PSU Grads Make Ordering Out Even Easier". WTAJ-TV. Retrieved 10/22/13.
{{cite web}}: Check date values in:|accessdate=(help) - ^ Zaleski, Andrew. "OrderUp: Canton startup invests in 'digital franchising' to bring online food-ordering nationwide". Technically Baltimore. Retrieved 10/22/13.
{{cite web}}: Check date values in:|accessdate=(help) - ^ Sentementes, Gus. "LocalUp finds footing in online food ordering". The Baltimore Sun. Retrieved 10/22/13.
{{cite web}}: Check date values in:|accessdate=(help) - ^ "LocalUp: Building Online Ordering Hubs for Restaurateurs". Retrieved 01/20/14.
{{cite web}}: Check date values in:|accessdate=(help) - ^ Rao, Leena. "LocalUp Wants To Be a Hyper-Local Grubhub for Smaller Cities and Neighborhoods". TechCrunch. Retrieved 10/22/13.
{{cite web}}: Check date values in:|accessdate=(help) - ^ "Digital Franchises: New Spin on an Old Business Model". Inc. Retrieved 10/22/13.
{{cite web}}: Check date values in:|accessdate=(help) - ^ Lawler, Ryan. "'Hometown' Food Delivery Startup OrderUp Launches a Mobile App". TechCrunch. Retrieved 12/11/13.
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