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IMImobile Private Limited
IndustryTelecommunications and mobile services
Founded2000
FounderVishwanath (Vish) Alluri
Headquarters
India Edit this on Wikidata
Area served
Worldwide
Key people
  • Vishwanath (Vish) Alluri (Executive Chairman)
  • Shyam S Bhat(Chief Technology Officer)
  • Jay R Patel (CEO)
  • Mike Jefferies (Group Finance Director)
  • John Allwood (Senior Independent Non-Executive Director)
  • Simon Paul Blagden, MBE Independent Non-Executive Director)
ProductsDaVinci CMS, DaVinci Campaign and Loyalty Manager, DaVinci Profile Manager, DaVinci Social, IMImobile OPENHOUSE
WebsiteIMImobile.com

IMImobile is a global technology company that provides software and services to help businesses support mobile communication. It says its solutions help clients engage and transact with customers more efficiently through smarter mobile engagement.[1]

The Company developed its platform, products, and infrastructure over a number of years, and built a suite of software products and services targeted at both mobile operators and enterprises. The DaVinci ESP is a modular, scalable, cloud based platform designed for the mobile environment and integrates into mobile networks, internet infrastructure or social media platforms.[2]

The Company's broad range of mobile solutions offered through different delivery models enable its clients to capitalise on the ubiquity of mobile networks and mobile devices helping them use mobile as a channel to create new revenue streams, as a CRM & engagement channel and to improve business efficiency. The Company generates its revenues through a variety of flexible delivery models: Managed Solutions; SaaS/Cloud Based Services; and License and Professional Service Fees.[3]

IMImobile currently works with over 100 mobile operators and blue-chip enterprises, and its solutions are being delivered in over 60 countries across Europe, the Americas, MEA and India. Key mobile operator customers include Vodafone, O2, Telefónica, Aircel, Airtel, BSNL, AT&T, Mobitel, MTN and France Telecom and key media and enterprise customers include, Centrica, Coca-Cola, Universal Music, Tata, the AA, and other major broadcasters and financial institutions.[4]

The Company is headquartered in London with a development centre in Hyderabad, India, and has more than 650 employees worldwide. The Company operates two 24/7 network operations centres to centrally monitor, maintain, upgrade and manage the Company's software deployed across 6 data centres and customer premises.[3]

History

In 1997, Information Management India Software (IMISoft) was established by Mr. Vishwanath Alluri as a business for developing structural engineering software for the design of telecom and power transmission towers. In 1999, Vishwanath Alluri co-founded IMImobile along with his technical director, Shyam S. Bhat.[5]

In 1999, IMImobile was established as a division within IMISoftware, a business developing software for the design of power transmission and telecom towers.[5] In 2001, the company started development of the DaVinci Evolved Service Platform (ESP), a mobile service delivery platform, with the aim of providing telecom operators a flexible foundation on which new services could be delivered to their subscribers.[5]

Since 2000, IMImobile has pioneered the ‘managed service model’ that offers end to end technology and operational solutions.[6]

Corporate Affairs

Key People[7]

  • Vishwanath (Vish) Alluri: Founder and Executive Chairman
  • Shyam Bhat: CTO and Founder
  • Jay R Patel: Chief Executive Officer
  • Mike Jefferies: Group Finance Director
  • John Allwood: Senior Independent Non-Executive Director
  • Simon Paul Blagden, MBE: Independent Non-Executive Director

Platforms

DaVinci Evolved Service Platform (ESP)

DaVinci Evolved Service Platform (ESP) is IMImobile’s award winning core modular platform, built over a period of 12 years and represents 720 person-years of investment and development.[5]

The Internet-hosted platform is deployed across six data centers in Asia, Europe, and the Americas—on over 1,200 servers that are centrally managed, monitored, and upgraded from Virtual Network Operations Centres (VNOC) in the UK and Hyderabad.[8]

The platform supports a wide range of multi-channel services created, delivered and managed by IMImobile including social aggregation, contact management, mobile advertising, mobile marketing, mobile messaging, mobile storefronts, mobile payments, customer engagement, self-care, data analytics, partner management and field force management. Today, DaVinci ESP offers managed services to more than 100 operator and blue-chip enterprise customers in more than 60 countries around the world.[2]

IMImobile has created an accompanying suite of software applications to the DaVinci ESP that allow operators and enterprises to generate revenue, acquire and retain customers, increase audience engagement and deploy self-care customer service solutions through the mobile device.[9]

The DaVinci products suite includes:

  • DaVinci CMS - DaVinci CMS enables delivery of multiple types and formats of content to a wide range of connected devices including feature phones, smart phones, tablets and PCs. It provides facilities to manage multiple content and service providers as well as end-to-end content lifecycle management from ingestion through to reporting and partner settlement.
  • DaVinci Campaign Manager - The DaVinci Campaign Manager enables comprehensive cross channel campaign management across digital, mobile and social channels. It supports promotional, interactive and event-based campaigns to automate a wide array of customer communication and CRM fulfilment requirements. It helps businesses establish and maintain an on-going dialogue with their customers.
  • DaVinci Profile Manager - DaVinci Profile Manager provides a facility to aggregate customer data from multiple sources to build a unified view of each customer. The product includes functions that extract, transform, and load customer data into a database, which provides compression and query processing. The product includes in-built analytical models for churn prediction, recommendations, personalisation, segmentation through clustering and propensity modeling.
  • DaVinci Social - DaVinci Social is an engagement platform that media companies, broadcasters, businesses, and publishers use to curate, augment, respond to, and distribute content across mobile and social channels, including Facebook, Twitter, YouTube, Instagram, SMS, and MMS.
  • IMImobile OPENHOUSE - OPENHOUSE is intended to quickly and cost effectively create innovative customer engagement and employee productivity solutions for businesses of all sizes. It is a secure, cloud based platform that allows access and deployment of telecommunication or enterprise systems APIs. New applications are easily integrated and there is an extensive range of ready to use web applications that businesses are able to access upon their first login to the system. The open API infrastructure with mobile, digital and social APIs come together within the OPENHOUSE platform to help business with the shift to mobile based solutions.[2]

Membership & Key associations

  • Groupe Speciale Mobile (GSM) Association.[10]
  • Association for Interactive Media & Entertainment (AIME).[11]
  • Internet and Mobile Association of India (IAMAI).[12]

Awards & Recognition

2013

  • Marketing on Mobile Awards (MOMA): Professional Services Mobile Strategy/Campaign

2012

  • Deloitte Technology Fast 500 Asia Pacific
  • Deloitte Technology Fast 50 (India)
  • Cloud Africa Award 2012: Multimedia Content Management Solution of the Year
  • Effective Mobile Marketing Awards (EMMAs): Most Effective Mobile CRM/Enterprise Messaging Campaign

2011

  • Deloitte Technology Fast 50 (India)
  • World Vendor Awards: Best Outsourcing Initiative

2010

  • Deloitte Technology Fast 50 (India)

2009

  • Deloitte: Technology Fast 500 (Asia Pacific)
  • India Business Award: New Market Entrant of the Year 2009
  • AlwaysOn Global 250
  • Always On OnMedia 100
  • Mobile Advertising & Marketing Award - Silver: Best Ad-Enabled application
  • Mobile Advertising & Marketing Award - Bronze: Best use of mobile in driving new revenue and sales

2008

  • Red Herring Asia 100
  • Mobile Search Award: Best Entertainment or Information Service
  • Voice & Data: Emerging Company of the Year 2008
  • AlwaysOn: Global 250

2007

  • Deloitte: Technology Fast 500 (Asia Pacific)
  • Deloitte: Technology Fast 50 (India)

References

  1. ^ "IMImobile".
  2. ^ a b c "Increased bandwidth to make data accessible to all the segments of the market".
  3. ^ a b "Data Deluge: VAS operators emerge as key players in the 3G/4G ecosystem".
  4. ^ "Accountant shows tech is not just an engineer's domain".
  5. ^ a b c d "The 'Vishful' Entrepreneur".
  6. ^ "Data services provider IMImobile acquires UK mobile company, Win".
  7. ^ "IMImobile". imimobile.com. Retrieved 2014-04-05.
  8. ^ "Increased bandwidth to make data accessible to all the segments of the market".
  9. ^ "Accountant shows tech is not just an engineer's domain".
  10. ^ "GSMA".
  11. ^ "AIME".
  12. ^ "IAMAI".
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