SXM inc
 | |
| Company type | Private company |
|---|---|
| Industry | Branded Entertainment |
| Founded | 2008 (New York as SXM) |
| Founder | Thomas Bannister |
| Headquarters | , United States |
Area served | North America |
Key people | Thomas Bannister (Founder and CEO) Larry Laboe (President of Production) |
| Website | www |
SXM is a digital studio producing online entertainment for brands including Disney, NBC, CBS, Comedy Central, IKEA, Samsung, Coca-Cola and Smuckers. SXM series have been viewed more than 100 million times online, garnering multiple awards at BANFF,[1] NATPE and Webbys . SXM has been profiled by publications such as Fast Company.[2] Titles of series include CTRL, Fact Checkers Unit, Easy to Assemble,[3] Matumbo Goldberg,[4] Kitchen Jam, Diagnosis Stories, Extreme Retreat and many more.
Branded Series
The first Branded series SXM went into production with was Easy to Assemble, which was based on the Illeana Douglas short film "Supermarket."[5]
Television Production
In 2011 SXM moved into television with the production of Matumbo Goldberg for Atom.com.
References
- ^ "FCU: Fact Checkers Unit" (2010) - Awards
- ^ Tom Bannister Checks In on Branded Web Video | Fast Company
- ^ SXM, Ikea Launch Illeana Douglas Web Series - TVWeek - News
- ^ 04.05.11 | Atom.com Launches Matumbo Goldberg | Comedy Central Press Release
- ^ http://www.natpe.org/conference/speakers/bios/index.jsp?speaker_id_string=4492:6e-9mpqXuKN0LX05iX5bBw**