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Plus500

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Plus500
Company typePublic
LSEPLUS
IndustryOnline trading
Founded2008
Founder
Headquarters
United Kingdom Edit this on Wikidata
Number of locations
4
ProductsTrading platform, CFD
ServicesOnline trading platform
RevenueIncrease US$ 56.1 million (2012)[1][2]
Increase US$ 23 million (2012)[1]
Total assetsIncrease US$ 37.3 million (2013)[1]
Websiteplus500.com

Plus500 is a company providing online trading services to retail customers. The company was founded in 2008 and provides trading in CFDs on a range of financial markets.[3] The company's main operations are based in Israel, with official registration and headquarters based in London. Shares of the parent company are listed on the Alternative Investment Market in London, Australia and Cyprus.[4]


History

The company was founded by six alumni of the Technion Institute of Technology (Gal Haber, Alon Gonen, Elad Ben-Izhak, Shlomi Weizman, Omer Elezri and Shimon Sofer), with an initial investment of $400,000 contributed by Gonen, the managing director of the company.[3]

In 2012 the company was fined by the UK regulator at that time the Financial Services Authority (FSA) for transaction reporting failures.[5]

In 2013, the company announced an Initial public offering on the AIM market of the London Stock Exchange. Its shares started publicly trading on the AIM market of the on 22 July 2013 raising up to US$ 75million, which put the company's Market capitalization to US$ 200million.[6]

Operations

The company is registered and located in the UK with offices in Israel and Australia. Its main operations are in Israel and in London. The service was initially a PC-based trading system. In 2010, the company rolled out its browser version for Mac OS and Linux users.[7] In 2011, they launched their first app for iPad and iPhone users and during the following year they launched the Android app and In 2014 the company launched its Windows app.

It has been reported that 40% of the transactions were made by either Smartphones or tablets.[3]

Screenshot of the desktop software

Affiliates

The company runs an affiliate program called 500Affiliates to refer new traders by website owners and other internet marketers. The program has over 70,000 registered affiliates worldwide, operating in 29 languages. It has been named one of the most profitable affiliate programs by some trading news sites.[8][9]

Regulation

Plus500 Ltd licences their CFD Trading Platform as the Plus500 brand. Plus500 Ltd operates its CFD business through its subsidiaries: Plus500UK Ltd. which is authorised and regulated by the Financial Conduct Authority (FCA), FRN 509909; Plus500AU Pty Ltd AFSL #417727 issued by the Australian Securities and Investments Commission, (ASIC)[10][11][12] and Plus500CY Ltd which is authorised and regulated by the Cyprus Securities and Exchange Commission (CySEC)[13] SEC registration number 250/14.


References

  1. ^ a b c Plus500. "Finance Report 2013" (PDF). Retrieved 30 August 2013.{{cite web}}: CS1 maint: numeric names: authors list (link)
  2. ^ Telegraph. "Plus500 aims for float with market cap near £150m". Retrieved 30 August 2013.
  3. ^ a b c globes. "Plus500: Absolutely Israeli".
  4. ^ StockMarketWire. "Plus500 H1 pretax profit rises to $20.5m". Retrieved 27 August 2013.
  5. ^ "FSA issues fines totaling £250,000 on Plus500UK Limited (Plus500) and James Sharp and Company (James Sharp)". Financial Conduct Authority. 24 October 2012.
  6. ^ Leap Rate. "Plus500 IPO successful – company raises $25M, shareholders sell $50M". Retrieved 2 September 2013.
  7. ^ Haartez. "Plus500 raises $75m in London stock offering".
  8. ^ forex.in.rs. "Plus500 Affiliate Program. Most Profitable Affiliate program".
  9. ^ top income resources. "Plus500Affiliates The Most Profitable Affiliate Program Online".
  10. ^ FxEmpire. "Plus500 Overview". Retrieved 2 September 2013.
  11. ^ Dailyforex. "Plus500 Review". Retrieved 22 June 2014.
  12. ^ BrokerNotes. "Plus500 Review".
  13. ^ "Plus500 receives CySEC License". Retrieved 22 October 2014.