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airG Incorporated
Type of businessCorporation
Available inMultilingual
Founded2000 (2000)[1]
HeadquartersVancouver, British Columbia, Canada
No. of locations12
Founder(s)
  • Frederick Ghahramani [2]
  • Vincent Yen [2]
  • Bryce Pasechnik [2]
PresidentMichael Kader
CEOFrederick Ghahramani
IndustryMobile social network, mobile gaming
Revenue$1 billion+ [3]
Employees167 [4]
SubsidiariesHookt
RegistrationOpen
Users100,000,000+[3]
Current statusLive
Written inC, C++, Objective-C, Perl, mod_perl, Python, Javascript, Node.js, Pliant, Java, J2ME

airG Incorporated (airG), also known as airGames and airGames Wireless[5] is a Canadian software company headquartered in Vancouver, British Columbia.[6] Its products include telecom software, a social networking service designed for mobile use, and a suite of multiplayer mobile games and applications.[7] The company was founded and incorporated on April 2000 by Frederick Ghahramani, Vincent Yen, & Bryce Pasechnik.[2] The company said it surpassed 20 million customers in 2007,[8] and in 2014, airG reported over 100 million customers,[3] and sales in over 40 countries.[9] The Ground Truth mobile analytics census conducted in 2010 identified airG's weekly media time as 1 hour 31 minutes, making it one of the top 10 most frequented services on mobile phones in the United States.[10]

Overview

airG was awarded the BMO Bank of Montreal First Place Prize in the first annual New Ventures B.C. competition in 2001.[11][12][13] In 2005, airG's founders were awarded the Young Entrepreneur of the Year award by the Business Development Bank of Canada.[14][15] In 2008, airG formed a partnership with the Canadian charity Kids Help Phone. The partnership led to the donation of $200,000 to the charity along with the deployment of several digital outreach campaigns.[16] In 2010, airG was recognized by Mediacorp as one of the Top 50 Employers of young people in Canada.[17][18]

Notable Products

Mobile Games

Atomic Dove

AtomicDove is a 'persistent' and 'multiplayer' game released by airG in November 2001. [19][20] AtomicDove launched a $50,000 global competition on Jun 1, 2002, through partnership with 17 mobile operators in Australia, New Zealand, Malaysia, Philippines, Singapore, United States, Canada, Ireland, Belgium, Russia, and Switzerland.[21][22] At the end of 2002, AtomicDove generated 100 million minutes of mobile data traffic.[23]

Big Barn World

Big Barn World is a multiplayer farming game built for mobile devices by airG. [24]

Mobile Chat & Community

Sprint Lounges

airG is the private label provider of the Sprint 'Games Lobby Lounge'.[25][26]

Conexion Latina

airG runs Conexion Latina for 1 million Spanish speaking customers in America. [27] The service is branded by Telcel in Mexico as Conexión Ideas.[28]

Mobile Advertising

airG started selling mobile advertising across it's games and social networking services in 2006. airG sold just 2% of it's 20+ billion mobile advertising impressions in 2006.[29] Eventually airG built advertising targeting capabilities to target ads,[30] interactive polls,[31] and engagement units specifically to customers based on their profile information. This led to a dramatic increase of advertisers using the airG ad platform, whereby in 2012 Red bull announced that more than 10% of the registrants for a sporting event sponsored by Red Bull came in via mobile thanks to an airG mobile social campaign targeting winter sports enthusiasts.[32][33]

References

  1. ^ "airG Crunchbase" (XBRL). Crunchbase Business Graph by AOL Inc. February 1, 2010.
  2. ^ a b c d e "Engineers Seek Top Prize" (XBRL). Simon Fraser News. September 6, 2001.
  3. ^ a b c "airG Inc. Visiting company at MWC 2015" (XBRL). Government of Canada Trade Commissioner Service. February 12, 2014.
  4. ^ "airG Inc. LinkedIn" (XBRL). LinkedIn. February 1, 2013.
  5. ^ Thomson, Clive (August 30, 2002). "Are cellphones meant to save time -- or waste it? These days, mobiles re the new Game Boys". The Globe & Mail. Retrieved 30 August 2002.
  6. ^ Lewis, Rob (February 8, 2011). "Vancouver's airG - the world's largest mobile social network". Tech Vibes. Retrieved 6 July 2015.
  7. ^ Indvik, Lauren (April 22, 2010). "More Than Half of Mobile Internet Time Is Spent on Social Networks". Mashable. Retrieved 6 July 2015.
  8. ^ "airG Claims 20 Million Users of Mobile Social Networking Services". Cellular News. October 16, 2007. Retrieved 6 July 2015.
  9. ^ "Meet airG, The Mobile Social Network You've Never Heard Of That's Ten Times Bigger Than Foursquare" (XBRL). Business Insider. Feb 3, 2011.
  10. ^ Indvik, Lauren (April 22, 2010). "More Than Half of Mobile Internet Time Is Spent on Social Networks [STATS]". Mashable. Retrieved 22 April 2010.
  11. ^ Luckow, Diane (Oct 18, 2001). "Engineering students win $50,000". Simon Fraser University News. Retrieved 8 July 2015.
  12. ^ Aberle, Katherine (Sep 6, 2001). "SFU STUDENTS ADVANCE TO FINAL ROUND IN NEW VENTURES BC COMPETITION". Simon Fraser University News. Retrieved 8 July 2015.
  13. ^ "2001 Competition Winner" (XBRL). New Ventures BC. September 27, 2001.
  14. ^ "Frederick Ghahramani and Vincent Yen win BDC's Young Entrepreneur Award" (XBRL). BDC Bank of Canada. October 18, 2005.
  15. ^ "BDC to honour young Canadian entrepreneurs for outstanding accomplishments" (XBRL). The Globe & Mail Globeinvestor.com. October 18, 2005.
  16. ^ Murphy, David (June 3, 2008). "airG Helps Kids with Mobile Ad Space". Mobile Marketing Magazine.
  17. ^ "Top employers for young people" (XBRL). Canadian HR Reporter. June 3, 2010.
  18. ^ Press, Jordan (Jun 1, 2010). "Full list of Top 50 Employers". The Globe & Mail.
  19. ^ "Storm8's "World War" RPG on iPhone/iPod Touch" (XBRL). 4th Kingdom. Jan 22, 2010.
  20. ^ Daniels, Tiffany (Nov 30, 2001). "Leading Edge Wireless Games". Scoop Sci-Tech Independent News.
  21. ^ "It's war: AirG launches $50,000 AtomicDove Global Tournament" (XBRL). PR Newswire. Jun 1, 2002.
  22. ^ Philip, Dmitri Echin (April 2, 2011). "airG Research, MKTG 4960 Ecommerce & High Tech Marketing". docstoc.com. York University Schulich School of Business. Retrieved April 2, 2011.
  23. ^ Banks, Jay (Jul 17, 2002). "At Last: Some Positive Telecom News!". The Free Library.
  24. ^ "Big Barn World" (XBRL). CNET.Com. Feb 27, 2013.
  25. ^ Lee, Nicole (May 11, 2006). "Sprint announces Game Lobby Lounge with fanfare". CNET.
  26. ^ Yuan, Li (April 4, 2006). "Social Networking Goes Mobile". Wall Street Journal.
  27. ^ Marek, Sue (Feb 3, 2007). "airG Launches Spanish-Language Community". Wireless Week.
  28. ^ "Ideas Telcel".
  29. ^ Tuten, Tracy (2010), Enterprise 2.0: How Technology, eCommerce, and Web 2.0 Are Transforming Business Virtually, Santa Barbara California: Greenwood Publishing Group, p. 168, retrieved July 1, 2010
  30. ^ Dostal, Erin (June 14, 2012). "airG launches ad targeting capabilities". Direct Marketing. Retrieved 6 July 2015.
  31. ^ Fehrenbacher, Katie (August 18, 2006). "airG, A Mobile Network Of 10 Million Users". GigaOm.
  32. ^ Tode, Chantal (June 1, 2012). "Red Bull energizes event registrations with mobile, social campaign". Mobile Marketer.
  33. ^ Smith, Steve (June 4, 2012). "Red Bull Campaign Shows That Social Mobile Has To Get Beyond The Banner". Media Post.
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