Yeti Holdings
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| This article, Yeti Holdings, has recently been created via the Articles for creation process. Please check to see if the reviewer has accidentally left this template after accepting the draft and take appropriate action as necessary.
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| This article, Yeti Holdings, has recently been created via the Articles for creation process. Please check to see if the reviewer has accidentally left this template after accepting the draft and take appropriate action as necessary.
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 | |
| Company type | Private |
|---|---|
| Founded | 2006 |
| Founder | Roy and Ryan Seiders |
| Headquarters | , USA |
| Products | coolers, drinkware |
| Website | www |
YETI Coolers is an Austin, Texas-based manufacturer of outdoor lifestyle products such as ice chests, vacuum-insulated stainless-steel drinkware, soft coolers, and related accessories [1].
History
Brothers Roy and Ryan Seiders founded the company in 2006 and are said to have established the “luxury cooler industry” [2].
Angler and hunter Roy Seiders began his career making custom boats for fishing the Texas Gulf Coast after graduating from Texas Tech University [3]. In 2006, Roy’s brother Ryan sold Waterloo Rods, the company he had owned and operated for nine years, and the pair founded YETI Coolers [4].
YETI Coolers gets its name from Yeti, the abominable snowman [5]. The Seiders’ goal in establishing the company was to build a “grizzly-proof” [6] cooler “for the serious outdoor enthusiast rather than for the mass discount retailers” [7].
The company faced an initial challenge of convincing consumers to spend more than the typical $40 on a cooler [8]. YETI Coolers grew by selling to niche markets such as hunting and fishing enthusiasts. In 2013, sales reached $100 million, up 50 percent from 2012 [6].
External links
References
- ^ "Speaking of YETI". Angling Trade. Retrieved July 30, 2015.
- ^ "Abominable pitchmen yeti coolers created high end market". CampaignLive. Retrieved November 14, 2011.
- ^ "Playing it Cool: The Founders of YETI Coolers". ATXMan. Retrieved October 1, 2013.
- ^ "The Most Expensive, Bear-Proof, Thief-Baiting Way to Keep Your Beer Cold". Bloomberg. Retrieved October 17, 2013.
- ^ "How YETI Made a Cooler an Aspirational Brand". AdAge. Retrieved Oct 6, 2014.
- ^ a b "How YETI Made a Cooler an Aspirational Brand". AdAge. Retrieved Oct 6, 2014.
- ^ "YETI". Southwest Boating Magazine. Retrieved September 1, 2014.
- ^ "These Guys Turned Coolers Into a Luxury Item". Inc. Retrieved April 30, 2013.
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