Nisreen Shocair
Nisreen Shocair | |
|---|---|
| File:Nisreen Shocair.JPG | |
| Born | 1973 |
| Nationality | American |
| Education | MBA from London Business School, MBA from Columbia University in New York |
| Organization | Virgin Megastore |
| Title | President |
Nisreen Shocair (born 1973) is an American business executive of Jordanian decent. She is a TV personality and President of Virgin Megastore Middle East and North Africa[1]. moved at an early age with her family to Lagos, Nigeria where her father owned a pharmaceutical company[2]. Nisreen currently holds MBA from London Business School and MBA from Columbia University in New York[3]
Career
Nisreen has held various positions within the music publishing, licensing, digital entertainment and retail industries at Sony Music, Bertelsmann AG and Hearst Entertainment in New York, USA.
In 2006, Nisreen joined Virgin Megastore Middle East And North Africa, a division of Azadea Group Holding, and led the transformation of the brand from its traditional music and movies outlet to a 360 lifestyle destination, synonymous with youth, trend, entertainment, and culture. Under her new direction, the corporation has grown both vertically and horizontality
throughout the Arab World[4].
In 2012, Shocair appeared in The Entrepreneur[5], a reality TV show produced by Du as the judge. Nisreen is on the advisory board of several digital and environmental start-ups. She is a YPO and YAL member and is a frequent guest lecturer on innovation and product development.
Awards & Recognitions
- 2011 Female CEO of the Year by CEO Middle East
- 2011 Businesswoman of the Year by Women in Leadership
- 2013 100 Most Powerful Arab Women’s list by Arabian Woman magazine
- 2014 100 Most Powerful Arab Women’s list by Arabian Woman magazine
- 2015 100 Most Powerful Arab Women’s list by Arabian Woman magazine
- 2014 top 100 most Powerful Arab Women by Forbes Middle East
- 2014 Blue Ocean Retail Brilliance Awards[6]
- 2015 Top 100 most Powerful Arab Women by Forbes Middle East
Reference
External Links
- ^ "Virgin MENA's Nisreen Shocair: Transforming a record store into an…". wamda. Retrieved 2016-01-26.
- ^ "Nisreen Shocair: Chief knows that's entertainment | The National". www.thenational.ae. Retrieved 2016-01-26.
- ^ Editor. "Online shopping could be a 'megatrend' in the UAE". Retrieved 2016-01-26.
{{cite web}}:|last=has generic name (help) - ^ "Virgin Megastore to expand in the Gulf". gulfnews.com. Retrieved 2016-01-26.
- ^ "Du extends deadline for Entrepreneur TV show". Arabian Business. Retrieved 2016-01-26.
- ^ nazerry. "Nisreen Shocair - Enterprise Asia". Enterprise Asia. Retrieved 2016-01-26.