Weet-Bix cards
Sanitarium started to issue collectors' cards in 1942[1] as a marketing device in their boxes of Weet-Bix and some of their other breakfast cereal products including Granose, Bixies, Cerix and later Puffed Wheat, Puffed Rice, Weeta Puffs, Weeta Flakes and Corn Flakes.[2] Sanitarium have also issued cards in their New Zealand products, sometimes similar to the Australian series but also series with a New Zealand focus.
The following is a list of Australian card releases.[3]
| 1942/3 Advance Australia – a Pageant of the Years | 1970 Cook' s Voyage of Discovery | 1987 Aussie Kids in the Year 2000 |
| 1944 Transfers | 1970 Australia's Wonderful Wildlife | 1988 Aussie and Proud of it |
| 1945 Treasury of New Zealand | 1970 Collecting Australian Gemstones | 1988 Kings of the Road |
| 1945 The Children's Australian Encyclopaedia Series (volume 1) | 1970 Night Shiners | 1989 Survive! |
| 1946 Marvels of the Great Barrier Reef | 1971 The Super Cars | 1989 Australian Energy |
| 1949 Australia Yesterday and Today | 1971 The Great Barrier Reef | 1990 Wild, Weird and Wonderful |
| 1950 Aboriginal Tribes and Customs | 1971 Car Transfers | 1990 Australia's Greatest Motor Race |
| 1951 Wonder Book of General Knowledge | 1972 Our Asian Neighbours | 1990 Earth Quest |
| 1952 The Children's Australian Encyclopaedia Series (volume 2) | 1972 Hottest Hotrods | 1991 The Cars That Made Australia |
| 1954/5 Story of the Pacific | 1972 Great Australian Explorers | 1992 The Wonderful World of Sea World |
| 1955/6 The Age of Speed | 1973 People of the Pacific | 1992 Australia's Most Amazing Birds |
| 1957 This Fascinating World | 1973 Australia's Booming Industries | 1992 The Weet-Bix Peanuts Swap Cards |
| 1958 Book of Amazing Wonders | 1973 Spectacular Sports | 1993 Colgate Smile for Miles (printed backs) |
| 1958 Scouting and Guiding | 1974 African Safari | 1993 Colgate Smile for Miles (plain backs) |
| 1959 Destination Moon | 1974 Timeless Japan | 1994 Our Great Australian Adventure |
| 1960 Cavalcade of Cars | 1975 Cars of the 70s | 1994 The Wonderful World of Disney |
| 1961 Papua New Guinea | 1975 The World of Jets | 1994 Australian Test Cricketers |
| 1961 Birds and Animals of Australia | 1975 Discover Indonesia | 1995 Threatened Wildlife WWF |
| 1962 Wildflowers of Australia | 1975 Discover Indonesia (with overprint) | 1996 High Action Sports |
| 1962 The Young Motorist's Book of Cars | 1976 Wildlife of Australia | 1996 The Hunchback of Notre Dame |
| 1962 True to Life Card Series (stereo cards) | 1976 Cavalcade of Cars | 1996 The Bradman Collection |
| 1963 Australian Bird Life | 1976 Australia's Own Birds and Wildflowers | 1997 World Ball Skill Cards |
| 1963 Zoo Babies (stereo cards) | 1977 Brazil '77 | 1997 Sir Donald Bradman Greatest Hits |
| 1963 Famous Dog Breeds (stereo cards) | 1977 Fast Wheels | 1998 Babe and Friends |
| 1963 General Series (stereo cards) | 1978 The World of Vintage and Veteran Cars | 1999 Take it to the Next Level (stickers) |
| 1963 Canberra the Capital (stereo cards) | 1978 The World of Vintage and Veteran Cars (USA export plain backs) | 1999 Healthy Life Recipe Cards |
| 1963 Australia on Parade (stereo cards) | 1978 Journey Around Australia | 2000 The Lee Brothers Eat Fast Claim Fast |
| 1964 Wildlife of the World (stereo cards) | 1979 Rally Champs | 2000 Extremely Board |
| 1964 Picture Cards of Famous Ships | 1979 Vanishing Wildlife | 2000 Get Real, Get Weet-Bix |
| 1964 Australia's Underwater World | 1980 Great Steam Trains | 2001 Cricket Champions Past and Present |
| 1964 See Australia with TAA (stereo cards) | 1980 Wonders of the World | 2001 Breakfast of World Champions |
| 1965 The Mysterious East (stereo cards) | 1981 Backyard Wildlife | 2002 Wallaby Gold |
| 1965 Dеер Sea Wonders | 1981 Australia's Wings | 2002 Australian Natural Wonders |
| 1965 Qantas New York's World Fair | 1981 Australia's National Parks | 2002 АСВ Gold |
| 1965 Picture and History Vintage and Veteran Cars 1896–1966 | 1981 Veteran and Vintage Cars (stickers – not issued under Weet-Bix name) | 2003 Champions Work Harder |
| 1965 African Safari | 1982 Big Rigs | 2005 V8 Super Cars |
| 1966 Australian Wildflowers | 1982 Weet-Bix Stickers | 2005 Kids Try-athlon |
| 1966 Veteran and Vintage Cars (stereo cards) | 1982 BMX Downunder | 2006 Wiggles stickers (series one) |
| 1966 Picture and History Cards of the Story of Flight from 1783–1966 | 1983 The Great Barrier Reef | 2006 Socceroos (postcard) |
| 1966 Picture and History Cards of Aeroplanes | 1983 Get into Training | 2006 Aussie Legends Ashes Series 2006–07 |
| 1966 National Costumes of the Old World | 1984 Spectacular Sports | 2007 Wiggles stickers (series two) |
| 1966 Snow Holiday | 1984 Exploring Our Solar System | 2007 Wiggles stickers (series three) |
| 1967 Alice in Wonderland | 1984 Cook 'n Eat Bix Recipes | 2007 Socceroos |
| 1967 Grand Prix | 1985 Surf Sports | 2008 Stat Attack |
| 1968 Secrets of Space | 1985 Antarctic Adventure | 2008 Socceroos Memorable Moments |
| 1968 The Iron Horses | 1986 Collector Cars | 2009 Wiggles stickers (series four) |
| 1968 This World of Speed | 1986 Two Wheel Classics | 2009 Cricket Town (series one) |
| 1969 The World of the Aborigine | 1986 Aussie Kids Pet Gazette | 2009 Cricket Town (series two) |
| 1969 Traditional Uniforms of the World | 1987 The Weet-Bix Gazette World of Wheels | 2012 AFL Teamcoach Captain Wildcard |
| 1969 Australia Leaps Ahead | 1987 Australia's First 200 Years |
References
- ^ Howieson, Paul & Marsden, Alice. (2013). Catalogue and card list of Weet-Bix, 1942–2010, Elizabeth Park, South Australia
- ^ The list of products can be found on the reverse of cards including those in the 1942 Advance Australia and 1962 The Young Motorist's Book of Cars series.
- ^ Howieson & Marsden. There is some debate over the exact years of some sets. Names of sets and dates have been updated from online comparisons from Ebay and from inspecting items in private collections.
See also
Weet-bix - main article on the breakfast cereal