Employee advocacy
Employee advocacy is a term used to describe the exposure that employees generate for brands using their own online assets. While social media is often the main medium for employee advocacy, these “online assets” include email, chat, forums, discussion boards and more. It has been shown time and time again that employee advocacy can have a major impact on revenue. According to the National Business Research Institute, a 12% increase in brand advocacy generates a 2x increase in revenue growth. It has also been found that socially engaged companies are 57% more likely to get more sales leads.
Features
At its core, employee advocacy is the promotion of an organization by its staff members.[1] An employee advocate is someone who:
• Generates positive exposure and raises awareness for a brand through digital media or offline channels
• Recommends a company’s products or services to a friend or family member
• Represents the best interests of the company both internally and externally
• Can help build employee ownership of the organization
• Is an expert on your product or service and can be a credible spokesperson for your company
[2]
Employee Advocacy is sometimes considered to be a part of Advocate Marketing or Referral Marketing, or even Affiliate Marketing. While there are many similarities or overlaps with advocate or referral marketing, Employee Advocacy focuses on employees as the trusted channel for passing information to target audiences;[3] whereas referral or advocate marketing typically use customers or other external audiences to distribute or amplify content and messages.[4] Following are a few features of Employee Advocacy
• Boosts Social Media Presence
• Increases Employee Engagement
• Drives Sales
• Establishes Employees as Thought Leaders
• Provides Customers with Meaningful Interactions
Employee advocacy platforms and tools
- Sociabble
- eeedo
- Engagelyee
- Everyone Social
- LinkedIn Elevate
- Limber
- Bambu by Sprout Social
- Nine Connections
- Dynamic Signal
- Hootsuit Amplify
- Smarp
- Social Dynamite
- SocialChorus
- SocioAdvocacy
- Sociuu