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Ain't Worth the Whiskey

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"Ain't Worth the Whiskey"
Song

"Ain't Worth the Whiskey" is a song co-written and recorded by American country music artist Cole Swindell. It was released to country radio in November 2014 as the third single from his self-titled debut album. The song was written by Swindell, Josh Martin and Adam Sanders. It garnered mixed to negative reviews from critics.

"Ain't Worth the Whiskey" peaked at number one on the Billboard Country Airplay chart, giving Swindell his third number-one country hit overall, making him the first male country artist since Darius Rucker in 2009 to send their first three singles to number one. It also charted at numbers 3 and 43 on the Hot Country Songs and Hot 100 charts respectively. The song was certified Platinum by the Recording Industry Association of America (RIAA), and has sold 688,000 copies in that country as of June 2015. The song also charted in Canada at number 10 on the Country chart and number 62 on the Canadian Hot 100. It was also certified Gold by Music Canada, denoting sales of over 40,000 units in that country.

The accompanying music video was directed by Michael Monaco and features Swindell at a bar giving tribute to a returning U.S. Special Forces soldier from Afghanistan.

Critical reception

Vickye Fisher of For The Country Record gave the song a negative review, criticizing the production and lyrics as well as Swindell's vocals, saying that "Unfortunately, the genuineness that they’re going for with this one falls pretty flat. Along with having a very conventional, generic country/pop sound (like ‘Lonely’) that I find it very difficult to get remotely excited about, it sits in a cheery major key complete with perfect cadences and a feel-good vibe, meaning that any sadness or heartache that might have been conveyed through the lyrics gets completely overthrown."[1] Trigger of Saving Country Music was very critical of the song's message, giving the song "Two guns down" and criticizing its misogynistic lyrics as well as an out of place mention of the troops, saying that "What’s sad is this song could have gone in the direction of an emotional realization and reconciliation, and really made a worthy statement. But instead “Ain’t Worth The Whiskey” takes the most incongruous plot twist on a “country” song possibly ever by all of a sudden becoming a vehicle for a “let’s support the troops” stance."[2]

Taste of Country reviewed it positively which stated that "Ultimately, ’Ain’t Worth the Whiskey’ is a strong choice for Swindell’s third single off his self-titled debut album. It’s fun to listen to and everything we love about country music. And who doesn’t love a classic tune about moving on … with a good shot of whiskey, of course."[3]

Music video

The music video was directed by Michael Monaco and premiered in March 2015.[4] Taking place in Nashville at the Silver Dollar Saloon, the video starts out with Swindell entering said bar with a blonde woman, presumed to be his ex, spotting him.[5] Midway through the video, Swindell goes on stage to announce that Kyle Davis, a U.S. Special Forces soldier, has returned from Afghanistan and gives a salute to him by toasting a glass of alcohol.[6]

Commercial performance

The song first entered the Hot Country Songs chart at number 27 on the album release in February 2014, as well as Bubbling Under Hot 100 chart at number 2, and number 6 on the Country Digital Songs, selling 34,000 copies for the week.[7] In anticipation of the song release as a single, the song entered the Country Airplay chart at number 59 for chart dated October 25, 2014. With increasing airplay, the song eventually debuted on the Billboard Hot 100 for chart dated January 17, 2015. It peaked at number one on the Country Airplay chart and on the Hot 100 at number 43 on the chart date of April 4, 2015.[8]

The single was certified Gold by the RIAA on March, 24, 2015, making it Swindell's third consecutive single to at least reach Gold status.[9] As of June 2015, "Ain't Worth the Whiskey" has sold 688,000 copies in the United States.[10]

Charts

Weekly charts

Chart (2014–15) Peak
position
Canada (Canadian Hot 100)[11] 62
Canada Country (Billboard)[12] 10
US Billboard Hot 100[13] 43
US Country Airplay (Billboard)[14] 1
US Hot Country Songs (Billboard)[15] 3

Year-end charts

Chart (2015) Position
US Country Airplay (Billboard)[16] 41
US Hot Country Songs (Billboard)[17] 34

Certifications

Region Certification Certified units/sales
Canada (Music Canada)[18] Gold 40,000^
United States (RIAA)[19] Platinum 688,000[10]

* Sales figures based on certification alone.
^ Shipments figures based on certification alone.

References

  1. ^ "Cole Swindell 'Ain't Worth The Whiskey' – Single Review : For The Country Record". For The Country Record. October 24, 2014. Retrieved October 1, 2015.
  2. ^ Trigger (March 12, 2015). "Cole Swindell's "Ain't Worth The Whiskey"". Saving Country Music. Retrieved October 1, 2015. {{cite web}}: Cite has empty unknown parameter: |1= (help); Italic or bold markup not allowed in: |work= (help)
  3. ^ "Cole Swindell, 'Ain't Worth the Whiskey' [Listen]". Taste of Country. November 17, 2014. Retrieved July 23, 2015.
  4. ^ "CMT: Videos : Cole Swindell : Ain't Worth the Whiskey". Country Music Television. Retrieved March 7, 2015.
  5. ^ Bell, Rebekah (March 18, 2015). "Cole Swindell Salutes U.S. Troops in 'Ain't Worth the Whiskey' Music Video [Watch]". Taste of Country. Retrieved December 21, 2016.
  6. ^ Vain, Madison (March 4, 2015). "Cole Swindell salutes U.S. troops in new video for 'Ain't Worth The Whiskey' – exclusive video". Entertainment Weekly. Retrieved December 21, 2016.
  7. ^ Matt Bjorke (February 12, 2014). "Country Chart News – The Top 30 Digital Singles – Feb 12, 2014: Cole Swindell Dominates; Scotty McCreery Hits Gold". Roughstock.
  8. ^ "Cole Swindell Tops The Charts Again". CBS Local. March 31, 2015.
  9. ^ "American singles certifications – Cole Swindell – Ain't Worth the Whiskey". Recording Industry Association of America.
  10. ^ a b Matt Bjorke (June 3, 2015). "Country Music's Top 30 Digital Singles: Week of June 3, 2015". Roughstock. Sales figure given here
  11. ^ "Cole Swindell Chart History (Canadian Hot 100)". Billboard.
  12. ^ "Cole Swindell Chart History (Canada Country)". Billboard.
  13. ^ "Cole Swindell Chart History (Hot 100)". Billboard. Retrieved March 26, 2015.
  14. ^ "Cole Swindell Chart History (Country Airplay)". Billboard.
  15. ^ "Cole Swindell Chart History (Hot Country Songs)". Billboard.
  16. ^ "Best of 2015: Country Airplay". Billboard. Prometheus Global Media. 2015. Retrieved December 9, 2015.
  17. ^ "Best of 2015: Hot Country Songs". Billboard. Prometheus Global Media. 2015. Retrieved December 9, 2015.
  18. ^ "Canadian single certifications – Cole Swindell – Ain't Worth the Whiskey". Music Canada. Retrieved March 31, 2016.
  19. ^ "American single certifications – Cole Swindell – Ain't Worth the Whiskey". Recording Industry Association of America.
Preceded by Billboard Country Airplay
number-one single
April 4, 2015 		Succeeded by
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