User:Gabeshootman/sandbox
 Inside Cover | |
| Author | G.A. Bartick & Paul Bartick |
|---|---|
| Illustrator | John Wiley & Sons |
| Language | English |
| Genre | Sales, Marketing, Customer relationship management |
| Publisher | John Wiley & Sons |
Publication date | 2008 |
| Publication place | United States |
| Pages | 270 (first edition) |
| ISBN | 9780470373002 |
The Silver Bullet Selling: Six Critical Steps to Opening More Relationships and Closing More Sales is a general marketing & sales book written by G.A. Bartick & Paul Bartick. the book is based on "6,000 interviews and 36,000 pages of notes"[1] from sales people & sales managers in a variety of public companies. [2]
Relevance
Silver Bullet Selling outlines a specific Sales Process as applied to Business. The book cites elements of Customer relationship management, Sales, Marketing strategy, Marketing research in the process. The book is derives its conclusions from research from "50 different Fortune 500 companies"
The book is significant because its process was developed from research gathered over 10 years and from a variety of industries.
Companies observed during writing[3]
Financial Services
[Morgan Stanley Smith Barney], Transamerica, PIMCO, City National Bank, Metlife, [Allianz]
Telecommunications
[Cox Communications], [Time Warner Cable], [Charter Communications]
Technology
[C.H. Robinson Inc.], [Google]
Travel and Leisure
[Avis Budget Group], [Yelp], [Auto Insurance Specialists], [Hotels.com]
Healthcare & Nutrition
[Anthem], [Metlife], [Allianz], [Nutrisystem] [Apollo Group], [University of Phoenix]
6 step Process
1. Pre-Call Planning
2. Building Rapport
3. Discovery
4. Tailored Solution
5. Addressing Concerns
6. Closing the sale
[4]
https://nevadasmallbusiness.com/silver-bullet-selling/
Notable people
See also
outsellconsulting.com R3team.com [[1]] [[2]] [[3]] [[4]]