Super Greg
Super Greg is a fictional DJ created by copywriter Linus Karlsson and creative director Paul Malmström for the Minneapolis advertising agency Fallon McElligott as part of a viral marketing campaign for American jeans company, Lee Jeans in 1999.[1][2] The campaign launched with a one-page website (www.supergreg.com)[3] and culminated in a TV commercial where Super Greg has a showdown with Lee's mascot, Buddy Lee.
Super Greg was portrayed by Sacha Baron Cohen.[4] Super Greg might have contained inspirational elements in creating his next persona, Ali G.
Super Greg was a site in a set of 3 sites, the others were:
They were all teasers for a campaign for Lee Jeans. After the campaign the sites directed to Lee Jeans.
References
- ^ Baar, Aaron (31 July 2000), "Creative: Campaigns - Fashion Statement", Ad Week, All Business, retrieved 27 April 2008
- ^ "Can't Bust 'Em". Business News. ZDNET Australia. 10 January 2001. Retrieved 25 April 2008.
- ^ "Mirror" (online copy) of original website
- ^ Lauerman, Kerry (3 November 2006), "It's Borat Day!", Video Dog, Salon, retrieved 27 August 2008
External links
- Mirror of the original Super Greg page
- Graveyard of Hoax sites
- A tribute site with a collection of fan spin offs
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