BALR.
| Company type | BV |
|---|---|
| Industry | Fashion |
| Founded | 2013 |
| Founder | Demy de Zeeuw, Juul Manders and Ralph de Geus |
| Headquarters | Alkmaar, Diamantweg 37 |
Key people | Demy de Zeeuw, Eljero Elia and Gregory van der Wiel |
| Products | clothing |
| Website | www.balr.com |
| Footnotes / references [1] | |
BALR. is a Dutch brand founded in 2013 by professional football players Demy de Zeeuw, Eljero Elia, Gregory van der Wiel and internet entrepreneurs Ralph de Geus and Juul Manders. De Zeeuw came up with the concept during one of his long car trips when he played for FC Spartak Moscow in Russia.[2]
The brand is known for designs with the colours black and white. BALR. aims to make the life of a professional football player accessible to a wider audience.[3]
BALR. sells their products online and in store. In 2014, a pop-up shop was opened in Amsterdam.[4] This was the first time products from the brand could be purchased in-store. The first store opened on November 4, 2016 in Amsterdam at the Kalverstraat.
The label gained traction in 2014 when a lot of professional players started to get spotted with BALR. products, although they have no affiliation with the brand like players have with many other brands.[5]
References
- ^ "BALR. Oprichting: Private Company Information - CoutureFashion". Couturefashion.nl.
- ^ "Bij Demy De Zeeuw Wint De Mode Het Langzaam Van Het Voetbal. HP De Tijd. January 23, 2016. Retrieved May 11, 2016.
- ^ "Demy De Zeeuw En Eljero Elia Beginnen Kleding Merk. Manify. January 11, 2015. Retrieved May 11, 2016.
- ^ "Demy De Zeeuw Opent Eigen BALR. Pop-up Store. Fashion & Lifestyle TV. Retrieved May 11, 2016.
- ^ "BALR. Luxury Sports Brand. SoccerBible. May 10, 2014. Retrieved May 12, 2016.