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Bharat Anand

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Bharat N. Anand is an American economist, the Henry R. Byers Professor of Business Administration in the Strategy Unit at Harvard Business School,[1] and the faculty chair of the HBX initiative. He also serves on the university's HarvardX Faculty Committee. His research is in applied and empirical industrial organization, and examines competition in information goods markets, with a primary focus on media and entertainment. He is also an expert in multi-business strategy.[2] He chairs several executive education programs, including the school's executive education program on media strategies. He received an AB in Economics, magna cum laude, from Harvard University, and his PhD in Economics from Princeton University, where he was nominated to the Princeton Junior Society of Fellows. He is a speaker-faculty member of the Outthinker Network, an exclusive invitation-only group of strategy executives from large corporations[3].

His work examines the contemporary issues of mass information and related media strategies.

Publications

He is the author of THE CONTENT TRAP,[4] OCLC 956984787 which contains lessons for businesses, entrepreneurs, and individuals trying to figure out what to do next.

He has authored numerous case studies in business and corporate strategy, including those on Capital One, Danaher Corporation, OCLC 891323881, The Economist, International Management Group, News Corporation, Random House, and Schibsted. For several years, Anand taught the popular second-year elective course in Corporate Strategy, for which he received the Faculty Award for Teaching Excellence from the MBA class of 2006 and the MBA class of 2007. He has served as course head of the first-year Strategy course at HBS, and he currently teaches Strategy in the General Management Program

References

  1. ^ https://www.hbs.edu/faculty/Pages/profile.aspx?facId=6410
  2. ^ "Review: 'The Content Trap' Rethinks Digital Media Strategy". nytimes.com. October 14, 2015. Retrieved April 20, 2017.
  3. ^ retrieved March 6, 2019 from outthinker network website, https://outthinkerroundtables.com/speakers
  4. ^ https://www.thecontenttrap.com/

EconPapers. "Bharat N. Anand". RePec.


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