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Pall Mall Barbers

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Pall Mall Barbers
IndustryGrooming
Founded2005; 19 years ago (2005)
FounderRichard Marshall
Headquarters
London
,
England, United Kingdom
Number of locations
7
OwnerRichard Marshall
WebsiteOfficial website

Pall Mall Barbers is a barbershop chain with six locations in London and one in New York City. The company is owned and managed by Richard Marshall.

The first Pall Mall Barbers store is located on a historic site at 27 Whitcomb Street, near Trafalgar Square London. Records indicate that the building has been a barber shop since the original Pall Mall Toilet Salon was established in 1896.[1] Marshall purchased the premises in 2005 and renamed it Pall Mall Barbers.[2]

History

Pall Mall Barbers was founded by barber-turned-entrepreneur Richard Marshall in 2005. By that point Marshall had been working in the industry for nearly twenty having started as a part time cleaner and tea maker at the age of 12 in Hair By Vincenzo, in Bedford, a county town in Bedfordshire, England. He went on to work as a barber in numerous shops in London before converting the former Pall Mall Toilet Company into the original Pall Mall Barbers location at Trafalgar Square in 2005. Marshall expanded the brand from 1 store to 7, the most recent one being in New York City.[3]

Pall Mall Barbers was opened in late 2005 in London, near Trafalgar Square. Richard Marshall decided on the name when he stumbled upon an old business card on the floor after a visit to the premises during purchase negotiations in early 2005. The business card had ‘Pall Mall Toilet Saloon’ printed on it which he discovered was once the name of the shop which stood there in the early 20th century.[4]

By the end of the 2000s leading into the 2010s the "wet shave" was experiencing a resurgence in popularity thanks to the introduction of replaceable blades in straight razors. [5] Following the success of his first store, Richard Marshall opened 3 more stores over the course of 8 years. This increase in visibility led to Pall Mall Barbers establishing brand awareness and attracting offers of collaboration from such partners as Mastercard [6] the UEFA Champions League Final in Milan and product distribution partners in the United States.[1]

By early 2018, Pall Mall Barbers expanded to a further two shops in London [7] bringing the total to 6 while plans for a debut international store in New York City were also underway.[8]

In December 2018, Pall Mall Barbers opened in New York City, at the Rockefeller Center. Located in the Concourse of the Rockefeller Center, the New York shop has the same traditional services as its English counterparts, such as hot-towels, haircuts, and beard trims. Rockefeller Center's visitor's guide describe's the shop as being "handsomely designed with rich woods, slate tiles and gleaming barbers' chairs."[9]

Royal visit

On February 14, 2019 Prince William[10] visited the Pall Mall Barbers Paddington location in London.[11] According to People Magazine, Pall Mall Barbers is a member of the Lions Barber Collective, a group of barber shops that instructs its employees in how to recognize the signs of mental illness and help prevent suicide.[12]

To gain more insight Prince William met with both Richard Marshall, the founder of Pall Mall Barbers, and Lions Barber Collective founder Tom Chapman.[12]

The training provided to these barbers is called BarbersTalk.[13]

Products

In late 2014, Pall Mall Barbers launched a range of products which it sells online and in its stores. Some items have garnered mentions in style guides such as GQ Magazine who put the Pall Mall Barbers sea salt spray in a list of the 18 best new menswear items in the world. London lifestyle magazine, London The Inside described the "three step shaving system" as the heart of the Pall Mall Barbers product line. It consists of "an exfoliating pre-shave scrub, a hydrating shave cream, and a soothing post-shave balm".[14]

In 2017 The Resident, a luxury magazine based in London, included the Pall Mall Barbers "Sandalwood and Clove scent in their ‘5 of the Best Gents’ Scents for Valentine’s Day’ article.[15] Riddle Magazine is a UK focused lifestyle magazine, and they described the Pall Mall Barbers Sandalwood and Clove fragrance as a ‘great example of the longevity of woody notes… inspired by barbershop tradition of bay rum’.[16] In addition to the male grooming services found in their barber shops, Pall Mall Barbers also sells grooming products[17] such as shaving creams, brushes, and lotions.[18]

Awards

On January 20, 2019 Pall Mall Barbers was awarded the Board of Trade Award from the British Board of Trade. According to the United Kingdom's website:"The BOFTAs given to these companies highlight their exceptional trading performance and will inspire the next generation of entrepreneurs."[19]

Current locations

Pall Mall Barbers New York City

London

New York

References

  1. ^ a b Taking a 100 Year Old Business To The Next Level, 2016 https://blogs.bl.uk/business/2016/11/pall-mall-barbers-taking-a-hundred-year-old-business-to-the-next-level.html
  2. ^ London Creative Richard Marshall - https://onin.london/19389/
  3. ^ Barber proves to be a cut above the rest - https://www.fsb.org.uk/first-voice/regional-voice/barber-proves-to-be-a-cut-above-the-rest
  4. ^ A British import lands at the Rock - https://www.rockefellercenter.com/blog/2018/12/11/now-open-pall-mall-barbers/
  5. ^ Wet shaving: the joys of the traditional barber's blade - https://www.telegraph.co.uk/lifestyle/wellbeing/7044455/Wet-shaving-the-joys-of-the-traditional-barbers-blade.html
  6. ^ Pall Mall Barbers for Mastercard - http://www.salonbusiness.co.uk/17353-2/
  7. ^ Pall Mall Barbers opens new shop at King’s Cross - http://ldnfashion.com/news/pall-mall-barbers-opens-new-shop-kings-cross/
  8. ^ Pall Mall Barbers where a century old tradition meets modernity, 2018 https://blogs.bl.uk/business/2018/03/pall-mall-barbers-where-a-century-old-tradition-meets-modernity.html
  9. ^ Now Open: Pall Mall Barbers, 2018 - https://www.rockefellercenter.com/blog/2018/12/11/now-open-pall-mall-barbers/
  10. ^ Prince William visits Men's health charities - https://www.goodmorningamerica.com/culture/story/prince-williams-visits-mens-mental-health-charities-london-61073704
  11. ^ Prince William visits men's mental health charities in London - https://abcnews.go.com/International/Culture/prince-williams-visits-mens-mental-health-charities-london/story?id=61073704
  12. ^ a b Heir Cut, Your Highness? Prince William Visits Barber Shop to Hear Men Speak Out About Mental Health - https://people.com/royals/prince-william-barber-shop-visit-mental-health/
  13. ^ Duke of Cambridge to Visit Two Projects Supporting Men with Their Mental Health - https://royallifemagazine.co.uk/duke-of-cambridge-to-visit-two-projects-supporting-men-with-their-mental-health/
  14. ^ Product Love: Pall Mall Barbers - https://londontheinside.com/pall-mall-barbers/
  15. ^ 5 of the best gents scents for Valentines Day, 2017 - https://www.theresident.co.uk/lifestyle-london/5-of-the-best-gents-scents-for-valentines-day/
  16. ^ The Best Hairstyles and Products for Balding Men - https://www.themanual.com/grooming/best-hairstyles-for-balding-men/
  17. ^ The Best New Menswear Pieces - https://www.fashionbeans.com/2018/best-new-menswear-pieces-260718/
  18. ^ 18 Best new menswear items in the world this week- https://www.gq-magazine.co.uk/gallery/h-and-m-beats-converse
  19. ^ Inspirational exporters recognised with board of trade awards - https://www.gov.uk/government/news/inspirational-exporters-recognised-with-board-of-trade-awards
  20. ^ Pall Mall Barbers NYC Official Site - https://www.pallmallbarbers.nyc
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