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Mike Sievert

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Mike Sievert
Born1968 or 1969 (age 54–55)[1]
Canton, Ohio[2]
Alma materThe Wharton School of the University of Pennsylvania[2]
TitleT-Mobile US COO

Michael Sievert is the president and COO of T-Mobile US, and a member of the company's board of directors.[1][4] In November 2019, T-Mobile announced that Sievert would become the CEO of the company in May 2020.[1]

Sievert started his career at Procter & Gamble.[2] He subsequently worked at IBM,[2] Qualcomm,[5] and Clearwire.[6] He was also executive vice president (EVP) and chief global marketing and sales officer at E-Trade[7][8] and CEO of tablet gaming company Discovery Bay Games.[9] From 2002 to 2005, Sievert was EVP and CMO of AT&T Wireless.[10] He joined Microsoft's Global Windows Group as CVP of product management in 2005, leading preparations for the release of Longhorn (later called Windows Vista).[11][7] In 2008 he co-founded Switchbox Labs,[10] a startup acquired by Lenovo in 2009.[12] In 2012, John Legere, T-Mobile's then-new CEO, hired Sievert as CMO.[13]

During his tenure as CMO, Sievert launched the "Un-carrier" marketing campaign, which sought to rebrand T-Mobile's public image[5][14] with a focus on no contracts, unlimited data, and other offerings.[15] He became COO of T-Mobile in 2015,[16] and then became the company's president in 2018.[4] [17] In October 2017, he joined the board of Canadian company Shaw Communications.[18]

References

  1. ^ a b c FitzGerald, Drew (18 November 2019). "T-Mobile CEO John Legere to Step Down Next Year". The Wall Street Journal. Retrieved 26 November 2019.
  2. ^ a b c d Pritchard, Edd (29 November 2019). "T-Mobile's next CEO, Mike Sievert, is a Canton native". CantonRep. Gannett. Retrieved 9 December 2019.
  3. ^ Zafar, Ramish (18 November 2019). "T-Mobile COO Mike Sievert: "AT&T & Verizon Have No Idea" What's In Store". Wccftech. Retrieved 26 November 2019.
  4. ^ a b Levy, Nat (14 June 2018). "T-Mobile promotes Mike Sievert to president as Sprint acquisition process continues". GeekWire. Retrieved 26 November 2019.
  5. ^ a b Sherman, Joshua (23 January 2013). "What is an 'Uncarrier'? We ask T-Mobile's Chief Marketing Officer, Mike Sievert". Digital Trends. Retrieved 26 November 2019.
  6. ^ Frank, Blair Hanley (18 February 2015). "T-Mobile names Mike Sievert Chief Operating Officer". GeekWire. Retrieved 26 November 2019.
  7. ^ a b Rohde, Laura (1 March 2005). "Microsoft hires AT&T executive to manage Windows". Network World. Retrieved 26 November 2019.
  8. ^ Brooks, Khristopher J. (18 November 2019). "John Legere, colorful CEO of T-Mobile, to step down next year". CBS News. Retrieved 26 November 2019.
  9. ^ McDermott, John (20 November 2012). "T-Mobile Names Tech-Marketing Veteran as CMO". AdAge. Retrieved 26 November 2019.
  10. ^ a b DeGrasse, Martha (15 June 2018). "T-Mobile promotes Mike Sievert to president". FierceWireless. Retrieved 26 November 2019.
  11. ^ Orlowski, Andrew (18 March 2005). "New Microsoft Longhorn chief is indigestion expert". The Register. Retrieved 26 November 2019.
  12. ^ Shah, Agam (28 January 2009). "Lenovo buys mystery start-up company". Computerworld. Retrieved 26 November 2019.
  13. ^ Manskar, Noah (18 November 2019). "T-Mobile CEO John Legere is stepping down". New York Post. Retrieved 26 November 2019.
  14. ^ Bergen, Mark (11 August 2014). "Pretty in Pink: How the CMO and the Un-CEO Roused T-Mobile". AdAge. Retrieved 26 November 2019.
  15. ^ Bloomberg (18 November 2019). "T-Mobile CEO John Legere to step down; Mike Sievert will take his place". Los Angeles Times. Retrieved 26 November 2019.
  16. ^ Fried, Ina (18 February 2015). "T-Mobile Promotes Mike Sievert to COO, Andrew Sherrard to Marketing Chief". Vox. Retrieved 26 November 2019.
  17. ^ Kastrenakes, Jacob (18 November 2019). "John Legere will step down as T-Mobile CEO next year". The Verge. Retrieved 26 November 2019.
  18. ^ Aycock, Jason (26 October 2017). "Shaw adds to wireless focus, adding T-Mobile's Sievert to board". Seeking Alpha. Retrieved 8 December 2019.


Category:American technology chief executives Category:American business executives Category:Deutsche Telekom Category:Living people Category:People from Canton, Ohio Category:Wharton School of the University of Pennsylvania alumni

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