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200 Peachtree

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200 Peachtree
200 Peachtree in 2020
200 Peachtree is located in Downtown Atlanta
200 Peachtree
Location within Downtown Atlanta
200 Peachtree is located in Atlanta
200 Peachtree
200 Peachtree (Atlanta)
200 Peachtree is located in Georgia
200 Peachtree
200 Peachtree (Georgia)
200 Peachtree is located in the United States
200 Peachtree
200 Peachtree (the United States)
Alternative namesSouthern Exchange at 200 Peachtree
General information
StatusCompleted
Architectural styleItalian Renaissance palazzo
Address200 Peachtree Street NE
Atlanta, Georgia 30303
Coordinates33°45′32″N 84°23′17″W / 33.75889°N 84.38806°W / 33.75889; -84.38806
Design and construction
Architect(s)Philip T. Shutze
Starrett & van Vleck

200 Peachtree is a mixed-use retail center in downtown Atlanta, Georgia designed by Philip T. Shutze and Starrett & van Vleck. Built in 1927 as the flagship department store for Davison's, the last department store in the building closed in 2003. The building later underwent an extensive renovation in the 2010s.

History

Davison's and Ellis Hotel in 1984

The building was built in 1927 as the flagship store for Davison's, an Atlanta-based department store chain that had been bought out by Macy's two years earlier in 1925.[1] Atlanta-based architect Philip T. Shutze designed the building along with Starrett & van Vleck, a New York-based architecture firm that specialized in department stores.[2] Construction of the building, a large brick structure at the corner of Ellis Street and Peachtree Street in downtown Atlanta, cost $6 million. Upon its completion, it was the largest department store in the southern United States. In 1985, the store dropped the Davison's name and was rebranded as Macy's.[3] This store, the last major department store in downtown Atlanta, closed in 2003.[4] In 2007, the Atlanta Preservation Center placed it on their list of "most endangered" historic places.[3] In 2010, the Atlanta Development Authority authorized a $12 million mezzanine loan from the New Markets Tax Credit Program to convert the building to a mixed-use retail and event venue.[4] In 2015, the site was rebranded as Southern Exchange at 200 Peachtree.[5] In 2018, several tenants filed a lawsuit against the building's owners, citing unsafe conditions and intimidation tactics used by the owners.[6]

References

  1. ^ "HISTORY". Southern Exchange Ballrooms. Retrieved January 15, 2020.{{cite web}}: CS1 maint: url-status (link)
  2. ^ Gournay, Isabelle (1993). Sams, Gerald W. (ed.). AIA Guide to the Architecture of Atlanta. University of Georgia Press. pp. 48–49. ISBN 978-0-8203-1450-1 – via Google Books.
  3. ^ a b Ramos, Rachel Tobin (August 14, 2009). "New life for downtown Macy's building". The Atlanta Journal-Constitution. Cox Enterprises. Retrieved January 16, 2020.{{cite web}}: CS1 maint: url-status (link)
  4. ^ a b "Former Macy's Space, 200 Peachtree, Moves Forward with 12 Million". AtlantaDowntown.com. July 25, 2010. Retrieved January 15, 2020.{{cite web}}: CS1 maint: url-status (link)
  5. ^ "Southern Exchange at 200 Peachtree". Credit Union Business Services. October 26, 2015. Retrieved January 15, 2020.{{cite web}}: CS1 maint: url-status (link)
  6. ^ Givens, LaTasha; Park, Catherine (April 5, 2018). "200 Peachtree landlord being sued by tenants for unsafe conditions, intimidation tactics". WXIA-TV. Retrieved January 15, 2020.{{cite web}}: CS1 maint: url-status (link)